Peace, luxury draw travelers to adults-only resorts
On my 40th birthday, I sipped a boozy concoction out of a pineapple and declared Jenga victory over my husband, Steve, before jumping in the pool and commandeering a diamond-ring-shaped raft.
The milestone birthday in early 2021 took place at Maui’s Hotel Wailea, Hawaii’s sole adults-only property until a few years ago. Among other things, this meant an absence of poolside meltdowns, tantrums and preoccupied parents. Steve and I had experienced a version of this carefree, how-aboutanother-round beach resort existence at properties with designated adults-only pools, but the magic of those lazy afternoons broke by dinnertime as rambunctious children and their too-tired-to-care parents reminded us of the hotel’s family-friendly vibe.
Hotel Wailea’s founder, Jonathan McManus, said the impetus for opening the property 10 years ago was the desire to reach a couple of important luxury markets that were being left behind: “One being adults who love their children, but not other people’s children, and the LGBTQ+ market, who generally seek smaller, intimate hotels,” he wrote in an email.
Joshua Bush, CEO of Avenue Two Travel, sees interest in adults-only properties increasing as people delay marriage and kids or choose another path altogether. “People are putting more emphasis on self-care and finding time for relaxation after some stressful years,”
Bush said, noting that these types of properties typically offer high-end experiences, which means a higher price tag and “catering to an audience with more disposable income.” (Though, of course, there are plenty of super luxe, family-friendly properties around the world.)
As a child-free couple by choice, Steve and I appreciate smaller, intimate hotels with stellar food and beverage programs, and we don’t mind paying for quality. Adult-centric activities, such as cocktailmaking classes or in-room couples’ massages (amenities often found at adultsonly properties), are attractive.
Phil Dengler and Robin England, a New Jerseybased couple in their 30s (no children yet, but maybe one day, Dengler said) stumbled upon their first adults-only hotel by accident. It was a game changer, according to Dengler, an entrepreneur whose latest digital venture, the Vacationer, is a travel resource. Dengler described Estate Lindholm, a 17-room bed-and-breakfast on St. John in the U.S.
Virgin Islands, as one of the “most quiet, most peaceful hotels I’ve ever stayed at.” During their stay on St. Thomas, Dengler and England’s alarm clock was a crying baby staying in the room next to theirs. “I love kids, but at [a] point, I just want to sleep,” Dengler said.
Atlanta-based attorney Lizz Patrick, a regular at the adults-only Triple Creek Ranch in Montana, frequently travels solo and finds it easy to make friends with other likeminded travelers when no kids are around. “I love children. They are wonderful human beings, and they’re wonderful to be around. But there’s a certain element when parents take their children on vacation — they’re obviously focused on their children and their children having fun and being safe,” said Patrick, 58.
When children are absent, so, too, are the accompanying distractions and the inevitable “family pods.” When all the guests are adults, it can “open up the potential to make other connections and meet people,” she said. Many of her return visits to Triple Creek Ranch have been mini-reunions, where Patrick has reconnected with fellow horse lovers.
The opportunity to meet people on vacation is easier at adults-only properties, agrees Christa Adymy, who makes a point to seek out kid-free resorts.
A breakup some nine years ago led Adymy, then 31, to travel by herself to Club Med in Turks & Caicos. “I wanted to find somewhere I could meet people and have fun,” she said. Adymy is still friends with some of the people she met on that trip, and has since stayed at adultsonly properties in Bali, Jamaica and Aruba. The impact of not having kids around, the lack of a family atmosphere, allows adults to be more relaxed, looser and even a bit childish, Adymy said.
The Alila Napa Valley, an adults-only hotel in a “predominantly adultsonly destination,” as Ty Accornero, the general manager, puts it, is heavily invested in the property’s culinary chops — evidenced by hotel restaurant Acacia House’s enlistment of chef Chris Cosentino (a “Top Chef Masters” winner). “The property was designed as an intimate retreat (from the architecture and design to the spa and incredible dining on-site),” Accornero wrote in an email.
The “very private, luxury, and romantic escape” that Hotel Wailea founder McManus said guests love plays out in similar fashion at hotels around the country. In December, the Four Seasons is opening its first adults-only luxury tented resort in the Americas.
Named Naviva, the Punta Mita, Mexico, resort is a response to what travelers want, says John O’Sullivan, regional vice president and general manager at Four Seasons Resort Punta Mita. He cited research that revealed “a demand by people — some of whom have children, by the way — who want to have a level of escape and a level of self-discovery which just does not include children.”