Gro­cery stores are adapt­ing to more male shop­pers

Miami Herald - - FRONT PAGE -

More men are head­ing to the su­per­mar­ket these days.

That’s ac­cord­ing to a new sur­vey by Men’s Health, which found that 84 per­cent of men are now the pri­mary gro­cery shop­pers in their house­holds, mark­ing a 19 per­cent in­crease from a decade ago.

The re­sults “chal­lenge many gen­der stereo­types re­lated to food shop­ping and cook­ing,” said Chris Peel, pub­lisher of Men’s Health. “Men have an ac­tive role in each stage of the food pur­chas­ing process — be­fore get­ting to the store, while there and when cook­ing the food they’ve bought.”

It is worth not­ing that Men’s Health sur­veyed only men. Other sur­veys of both men and women have con­cluded that women con­tinue to do slightly more of the coun­try’s food-buy­ing: NPD Group, for ex­am­ple, es­ti­mates that men are the pri­mary gro­cery shop­pers in 41 per­cent of U.S. house­holds, while mar­ket re­search firm VideoMin­ing puts that fig­ure at about 49 per­cent of shop­pers.

In any case, there is mount­ing ev­i­dence that more men are shop­ping for gro­ceries than in

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