Miami Herald

Colorful billionair­e ran for president

- BY DAVID KOENIG Associated Press

H. Ross Perot — the colorful, self-made Texas billionair­e who rose from a childhood of Depression-era poverty and twice mounted outsider campaigns for president — has died. He was 89.

The cause of death was leukemia, a family spokesman said Tuesday.

Perot, whose 19% of the vote in 1992 stands among the best showings by an independen­t candidate in the past century, died early Tuesday at his home in Dallas surrounded by his family, said the spokesman, James Fuller.

As a boy in Texarkana, Texas, Perot delivered newspapers from the back of a pony. He earned his billions in a more modern fashion, however. After attending the U.S. Naval Academy and becoming a salesman for IBM, he went his own way —creating and building Electronic Data Systems Corp., which helped other companies manage their computer networks.

The most famous event in his business career didn’t involve sales and earnings, however. In 1979, he financed a private commando raid to free two EDS employees who were being held in a prison in Iran. The tale was turned into a book and a movie.

“I always thought of him as stepping out of a Norman Rockwell painting and living the American dream,” said Tom Luce, who was a young lawyer when Perot hired him to handle his business and personal legal work. “A newspaper boy, a midshipman, shaking Dwight Eisenhower’s hand at his graduation, and he really built the computer-services industry at EDS.”

“He had the vision and the tenacity to make it happen,” Luce said. “He was a great communicat­or. He never employed a speechwrit­er — he wrote all his own speeches. He was a great storytelle­r.”

Perot first attracted attention beyond business circles by claiming that the U.S. government left behind hundreds of American soldiers who were missing or imprisoned at the end of the Vietnam War. Perot fanned the issue at home and discussed it privately with Vietnamese officials in the

1980s, angering the Reagan administra­tion, which was formally negotiatin­g with Vietnam’s government.

Perot’s wealth, fame, and confident prescripti­on for the nation’s economic ills propelled his 1992 campaign against President George H.W. Bush and Democratic challenger Bill Clinton. In June of that year, a Gallup poll showed Perot leading his major-party rivals, but he dropped out in July, then rejoined the race less than five weeks before the election. Perot spent $63.5 million of his own money, much of it on 30-minute television spots during which he used charts and graphs to make his points, summarizin­g them with a line that became a national catchphras­e: “It’s just that simple.”

His homespun quips were a hallmark of his presidenti­al campaign. Other memorable lines included his take on negative campaignin­g (“let’s get off mud wrestling”) and on getting things done (“don’t just sit here slowdancin­g for four years”).

Some Republican­s blamed Perot for Bush’s loss to Clinton, as Perot garnered the largest percentage of votes for a third-party candidate since former President Theodore Roosevelt’s 1912 bid.

Perot’s second campaign four years later was far less successful. He was shut out of presidenti­al debates when organizers said he lacked sufficient support. He got only 8% of the vote, and the Reform Party that he founded and hoped to build into a national political force began to fall apart.

However, Perot’s ideas on trade and deficit reduction remained part of the political landscape. He blamed both major parties for running up a huge federal budget deficit and allowing American jobs to be sent to other countries. The movement of U.S. jobs to Mexico, he said, created a “giant sucking sound.”

In Dallas, Perot left his mark by creating the Perot Museum of Nature and Science, helping finance the Morton H. Meyerson Symphony Center, and being a major benefactor of The University of Texas Southweste­rn Medical Center. He also provided help to families dealing with medical expenses or other challenges, according to those who knew him.

“He gave a lot to other people in public ways, but he also did it in private ways that nobody saw. There were thousands of stories just like that,” said Meyerson, a longtime senior executive in Perot’s companies.

Perot and his wife had five children.

 ?? RICHARD DREW AP file, 1992 ?? H. Ross Perot won 19% of the vote in the 1992 presidenti­al election. It stands among the best showings by an independen­t candidate in the past century.
RICHARD DREW AP file, 1992 H. Ross Perot won 19% of the vote in the 1992 presidenti­al election. It stands among the best showings by an independen­t candidate in the past century.
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