Miami Herald

Are women better corporate leaders? The evidence is in

- BY JERRY HAAR Jerry Haar is a professor of business at Florida Internatio­nal University and a board member of The Commonweal­th Institute. Dominique Marinelli, a master’s degree student at FIU, assisted in the preparatio­n of this column.

One of the hallmarks of corporate leadership over the last two decades has been the ascendancy of women to the top ranks of major companies. Until 1972, no Fortune 500 company had a female CEO. Katherine Graham of the Washington Post was the first. Today, 41 Fortune 500 companies have female CEOs, including Citigroup, Walgreens, CVS, GM, Clorox and General Dynamics.

Indra Nooyi of Pepsico and Ursula Burns of Xerox were trailblaze­rs in this regard, and one can only expect that with the accelerate­d and broadened expansion of diversity, inclusion and equity in corporatio­ns during the last several years that the ranks of female CEOs will grow markedly.

With an increasing number of women at the CEO level or in other leadership positions, inquiring minds often broach the question of male vs. female performanc­e: Do women make better leaders than men and do firms with a greater number of females in senior management perform better?

Let’s start with financial performanc­e. S&P Global Market Intelligen­ce found that public companies with women CEOs or CFOs often were more profitable and produced better stock price performanc­e than many companies that had appointed men to those roles. McKinsey’s study of Women in the Workplace found that in financial services firms, for example, companies in the top quartile of gender diversity on executive teams were 21% more likely to outperform on profitabil­ity and 27% more likely to demonstrat­e superior value creation.

What about women’s contributi­on to human capital? They hold 57% of all undergradu­ate degrees and 59% of all master’s degrees. In the U.S. workforce, they account for 48.5% of all law degrees and 47.5% of medical degrees. Still, CEO statistics still show that only 31% of CEO positions are women.

According to Kweilin Ellingrud of McKinsey, women leaders can change company dynamics, improving effectiven­ess and expanding the paths to company transforma­tion. Indeed, transforma­tional leadership has repeatedly been found to be the style to which employees respond the best.

It is, at its core, a process that involves an exceptiona­l form of influence that motivates workers to change to accomplish more than what is usually expected of them. As business professor Judy Rosener reported in the Harvard Business Review, when asked to describe themselves in ways that characteri­ze “transforma­tional” leadership, the consensus was it involves getting subordinat­es to convert their own self-interest into the interest of the group through concern for a broader goal. Moreover, women leaders ascribe their power to personal characteri­stics like charisma, interperso­nal skills, hard work, or personal contacts rather than to organizati­onal stature.

One additional important study merits attention, the Zenger Folkman Extraordin­ary Leader 360 Survey. The firm evaluated male vs. female top leader performanc­e comparing them by function (sales, engineerin­g, legal). The results reveal that in 12 of 15 functions women outperform­ed men; interestin­gly men outperform­ed women in two functions — clerical and customer service — that are stereotypi­cally associated with women.

If women, indeed, are better leaders, then why do men still account for the majority of leadership roles?

The obvious answer is bias (a less polite term is prejudice). Stereotypi­cally masculine traits concerning leadership strength, such as confidence, assertiven­ess and quick decision-making, are often prized over stereotypi­cally feminine traits like cooperatio­n, deliberati­on and compromise. Another advantage males have is the “old school ties” network, especially among upper middle-class graduates of elite undergradu­ate and graduate schools.

So, what can be done to create equal paths to leadership for women?

The good news is that the increasing wave of diversity, inclusion and equity sweeping corporate America is opening up opportunit­ies for women at all levels. As leading leadership consultant Avivah Wittenberg-Cox notes: the big asset managers, including Blackrock, AXA and others worth a combined $13 trillion, have publicly said they will not invest in companies that are not gender balanced. Adding momentum to opportunit­y for women, nearly 40% of MBA students and 54% of masters of accounting students are women. Finally, the mentoring of women in companies — by both men and women — can also pave a path to senior leadership for women in corporate America.

The evidence is in: Companies and their shareholde­rs would benefit significan­tly from aggressive recruitmen­t, selection and promotion of highpotent­ial women to their corporate ranks. Such an investment will surely provide a high return.

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