Miami Herald

Pro-RFK Jr. super PAC refashions vintage JFK ad for the Super Bowl


A super PAC supporting Robert F. Kennedy Jr. sponsored a 30-second ad during Sunday night’s Super Bowl, re-creating a vintage political ad used to promote John F. Kennedy’s 1960 presidenti­al campaign and recasting it in support of his nephew’s independen­t 2024 run.

The ad that aired during Sunday night’s game — for which Kennedy later apologized — was funded by American Values 2024. It is essentiall­y a remake of an 60second ad called “Kennedy for Me,” which was created 64 years ago.

The 2024 version of the ad features a shortened version of the original 1960 ad jingle.

But the lyrics, “A man who’s old enough to know, and young enough to do,” take on a new meaning in a race in which Kennedy’s top two competitor­s — President Joe Biden, 81, and former President Donald Trump, 77 — face age-related scrutiny.

Kennedy’s campaign has at times leaned into the cachet of his family’s political legacy. On Sunday on social media, Kennedy shared several images of him with his family, including black-and-white pictures of him as a child, tossing the ball with his father, former Attorney General Robert F. Kennedy, and his uncle, the former president.

“Playing football at Hickory Hill with my father, Robert F. Kennedy, and my uncle, President John

F. Kennedy,” Robert F. Kennedy Jr. wrote on X in one post. “I pray this Super Bowl Sunday is a time of laughter, great food and camaraderi­e for your family.”

After the Super Bowl ad aired, Bobby Shriver, a nephew of John F. Kennedy’s, wrote on X: “My cousin’s Super Bowl ad used our uncle’s faces — and my Mother’s. She would be appalled by his deadly health care views. Respect for science, vaccines, & health care equity were in her DNA.” His brother, Mark Shriver said he agreed with the sentiments.

Robert F. Kennedy Jr. apologized to family members, including directly to Bobby Shriver, for any pain felt, pointing out that the ad was created by a group with which he was not directly involved.

“I’m so sorry if the Super Bowl advertisem­ent caused anyone in my family pain,” Kennedy wrote Sunday night. “The ad was created and aired by the American Values super PAC without any involvemen­t or approval from my campaign. FEC rules prohibit Super PACs from consulting with me or my staff. I love you all. God bless you.”

But as of Monday morning, a video of the ad remained pinned to the top of Kennedy’s X profile, followed by a link to donate to his campaign.

RFK Jr. has spread falsehoods about vaccines and, according to the New York Post, claimed the coronaviru­s was “targeted” to sicken Black and Caucasian people and spare Chinese people and Ashkenazi Jews — although he said that those comments were misinterpr­eted to smear him.

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Robert F. Kennedy Jr.

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