‘It’s not us, it’s you.’ Miami Beach makes impassioned plea to spring-breakers
Over it.
The city of Miami Beach is just not that into spring break anymore.
In a social-media campaign aimed at taming wild, law-breaking partiers, a few concerned citizens appear in a public-service announcement to give it to them straight.
“Hey,” waves a brunette in a bandanna. “We need to talk.”
“This isn’t working anymore,” says a hunky guy sitting on a bench on Ocean Drive.
“And it’s not us, it’s you,” adds a different woman, riffing off of George Costanza’s infamous line. “We just want different things.”
Another 20-something then holds up her phone with a video of utter chaos. “Do you even remember what happened last March?!”
Then, a montage of headlines about arrests, out-of-control behavior and crackdowns — basically all the things that officials don’t want a repeat of this year.
“The measures I proposed approved by our Commission will ensure that our residents, businesses, and visitors are safe and thrive during Spring Break,” said Miami Beach Mayor Steven Meiner in a press release about the “Miami Beach is Breaking Up with Spring Break” spot. “Everyone is invited to enjoy the beauty and hospitality of our City. But we are a law and order City and we will enforce our laws all year round, including during March’s Spring Break.”
What this means for potential merrymakers: major buzzkills such as bag checks, pricey parking, doubled towing fees for non-residents, DUI checkpoints and cops everywhere.
Comments under the post were mixed.
“Oh my God! Yessss!” wrote a traumatized local. “I couldn’t leave my apartment for a week last year!”
Others were concerned the mayhem would migrate to other areas, such as Wynwood, the Design District or Midtown, or even back to (eek!) Broward.