// LETTER FROM THE PRESIDENT AND PUBLISHER

FROM THE PRESIDENT AND PUBLISHER

Change is inevitable and exciting—no more so than in the publishing world, where new trends, technologies, and strategies are shaping the direction of the industry. Case in point: I couldn’t be more excited to publish the inaugural issue of Michigan Avenue under our new parent company, Modern Luxury Media. Like Greengale Publishing, Modern Luxury recognizes the need to reach readers and support business partners in an unparalleled way.

It’s with great enthusiasm that we can now call other Chicago-based titles our siblings—all while remaining an independent entity, true to our creative, editorial, and strategic vision. This new collaboration with other Modern Luxury titles, formerly competitors, enables Michigan Avenue to publish more frequently with the high level of quality our readers have come to enjoy since I launched the magazine back in 2008.

While disruption and evolution is the standard, some traditions remain: On July 15, we’ll hold our sixth annual summer soirée, Ashore Thing, at Navy Pier’s East End Plaza. This event has grown into a staple experience, which couldn’t have happened without the continued support of presenting sponsor BMO Harris. Watching the Chicago Yacht Club’s Race to Mackinac kickoff with Beam Suntory, Millercoors, Château d’esclans, Mitchell Gold & Bob Williams, and our other partners is “Summertime Chi” at its best. Join the conversation at #ashorething and learn more at michiganavemag.com/ ashorething.

Another tradition is our fourth annual Project Windows Contest, whose victors we’ll toast at Le Bar at the Sofitel in July. This is a highlight that’s not to be missed. Keep up with the action and vote for your favorite Gauguin-inspired window at michigan avemag.com/project-windows-2017.