TALKING DENIM WITH ERIC YELSMA
Founder and co-owner of Detroit Denim Company, housed in the Rivertown District.
“The fact that we make our own stuff is pretty unique. We use all U.s.sourced materials,” Eric says. His small company sells not only handmade jeans, but also denim gear (like the duffel on the previous page). Eric says the same qualities that make denim so popular to wear translate well into home decor. “It’s a very functional fabric. Levi Strauss really nailed it. And it keeps getting reinvented. It’s such a rich look. It gives you a warmth and texture that’s very appealing. Plus, it looks nicer as it ages.”