Green Jour­ney

Milwaukee Health - - EAT WELL - - ANN CHRIS­TEN­SON

AT FIRST, IT WAS GO­ING TO BE TWO MONTHS with­out meat or dairy. James Price, fresh out of Mar­quette Univer­sity in 2016 with an ad­ver­tis­ing de­gree, was well-versed in blog­ging and so­cial me­dia. In­sta­gram, he de­cided, would be the method to chron­i­cle his ad­ven­tures in the plant-based din­ing world. Price’s odyssey has un­folded in hun­dreds of In­sta­gram pho­tos shot ev­ery­where from a ve­gan pop-up to the food court at Sum­mer­fest.

Of his In­sta­gram (@jame­sprice­less_), Price says its pur­pose was to “high­light the jour­ney,” not be preachy. “In my mind I’m on that bridge help­ing peo­ple to the ‘ship’ [of ve­g­an­ism] with­out the di­vi­sive­ness or the pol­i­tics.” Price says that ban­ish­ing seafood from his diet was harder than meat and dairy and recommends adopt­ing life­style changes in phases. “In­stead of [aim­ing] for six months, try it for a month” and see how you feel. Hav­ing more en­ergy is the big­gest phys­i­cal ben­e­fit he’s no­ticed. As for stick­ing to the regime long-term, with­out any crav­ings for what he’s given up, Price says he’s “all in this now.”

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