AT FIRST, IT WAS GOING TO BE TWO MONTHS without meat or dairy. James Price, fresh out of Marquette University in 2016 with an advertising degree, was well-versed in blogging and social media. Instagram, he decided, would be the method to chronicle his adventures in the plant-based dining world. Price’s odyssey has unfolded in hundreds of Instagram photos shot everywhere from a vegan pop-up to the food court at Summerfest.
Of his Instagram (@jamespriceless_), Price says its purpose was to “highlight the journey,” not be preachy. “In my mind I’m on that bridge helping people to the ‘ship’ [of veganism] without the divisiveness or the politics.” Price says that banishing seafood from his diet was harder than meat and dairy and recommends adopting lifestyle changes in phases. “Instead of [aiming] for six months, try it for a month” and see how you feel. Having more energy is the biggest physical benefit he’s noticed. As for sticking to the regime long-term, without any cravings for what he’s given up, Price says he’s “all in this now.”