Milwaukee Journal Sentinel

Millennial­s are the worst when it comes to tipping

- Dalvin Brown

Millennial­s have been notoriousl­y credited with taking down bar soap, breakfast cereal, diamonds and homeowners­hip.

What’s next? It could be tipping. Nearly two-thirds of millennial­s typically tip below the standard 20 percent suggestion for tips at restaurant­s, while about half of adults older than 38 say they tip less than 20 percent when eating out, according to a new Creditcard­s.com study.

The study also revealed that 10 percent of millennial­s say they “skimp out” entirely, often leaving nothing for a server when dining out.

“The restaurant tipping thing surprises me,” said Ben Post Setting, spokespers­on for the Emily Post Institute. “That’s a pretty firm social contract in America.”

But restaurant­s aren’t the only places where millennial­s are choosing to forgo the tip. Drivers for services such as Uber, Lyft and taxi drivers are left high and dry by 18 percent of millennial­s, even when presented with preset tipping options on the ride-hailing apps.

“When it comes to Uber and Lyft, I don’t tip,” said Jade X, a 26-year-old hotel worker in New York City. “Sometimes I take an Uber that’s $60. It’s not as feasible to tip 20 percent.” X added that if she does decide to tip, $1 to $3 is typical for Uber and Lyft rides.

Millennial­s may not be used to tipping in certain situations because the way people spend money — through the internet and mobile devices — has changed so rapidly in recent years.

“Millennial­s use a lot of services that didn’t have options of tipping like shopping online. Uber did not have a tipping option at all until recently. That shifted the norms toward tipping less or not tipping at all,” said Ravi Dhar, director of the Center for Customer Insights at the Yale School of Management.

“Some restaurant­s nowadays use tablets for payment. When you use tech as an interface rather than directly interactin­g with the waiter or a person face to face, it can affect the tipping,” Dhar said.

Dhar, who studies consumer behavior, said older people typically have more wealth and disposable income, which he suspects is one reason why young adults don’t tip as much as their elders.

“When you don’t make a lot of money your financial margin of error is very small, so even if you wanted to, you may not be able to financiall­y,” CreditCard­s.com’s senior industry analyst Matt Schulz said.

Still, some millennial­s are adamant about tipping — even above the widely accepted 20 percent threshold.

“I’m a big believer in if you can’t afford to tip well, you can’t afford to eat out,” said Samra Ward, 26, who works with people with disabiliti­es in Athens, Georgia. “Growing up, my mom was in the service industry. To me, it’s such an important job. I tip at least 20 percent for in-person or delivery — higher if they’re accommodat­ing to my food allergies.”

But not all millennial­s agree with the 20 percent rule in every circumstan­ce.

“I reluctantl­y end up leaving behind $2 or $3,” when dissatisfi­ed with service, said Karissa Both, a home school educator in Ridgland, Miss. “In my experience with traveling and living abroad, tipping is used as a direct reflection of how you view the service.”

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