Brew­ers fever spreads in city

Milwaukee Journal Sentinel - - Business - James B. Nel­son

Mil­wau­kee’s get­ting into the Brew­ers play­off groove with free beer (thank you, MillerCoors), the po­ten­tial for free burg­ers (fingers crossed, George Webb) and en­thu­si­asm for the team in mul­ti­ple cor­ners.

Mayor Tom Bar­rett said the mere men­tion of the Brew­ers stirred a re­ac­tion at his Thurs­day morn­ing speech.

“It’s nice to have a good ap­plause line,” the mayor said. “You’ve just got to say ‘Brew­ers.’ ”

The Brew­ers con­tinue their first post­sea­son run in seven years Fri­day night with Game 1 of the Na­tional League Cham­pi­onship Se­ries against the Los An­ge­les Dodgers.

Here are some tastes of Brew­ers fever:

City Hall cel­e­brates

A huge Brew­ers ban­ner has adorned the south side of City Hall since the play­off run be­gan.

“Ev­ery­body rec­og­nizes how unique and ex­tra­or­di­nary this is,” Bar­rett said.

Bucks get on band­wagon

The city’s other ma­jor pro sports team — which is ramp­ing up for the start of the NBA sea­son at the new Fis­erv Fo­rum — is back­ing the other home team.

The Bucks have saluted the Brew­ers on their huge dig­i­tal dis­play on the new park­ing struc­ture at North Fifth Street and West McKin­ley Av­enue.

All Brew­ers cham­pi­onship se­ries games will be shown on large screens

in­side the new beer gar­den that con­nects North Old World Third Street with the plaza out­side the new Bucks arena.

“We’re all in on the Brew­ers,” said Barry Baum, se­nior vice pres­i­dent for com­mu­ni­ca­tions for the Bucks. “The beer will be flow­ing.”

Bar­rett said, “The Bucks rec­og­nize that the Brew­ers are the ones cap­tur­ing peo­ples’ at­ten­tion right now.”

Free beer, maybe free burg­ers

MillerCoors will hand out brewskis at a slew of Mil­wau­kee lo­ca­tions Fri­day af­ter­noon as part of a prom­ise made when the Brew­ers faced the Colorado Rock­ies for the di­vi­sional se­ries.

The brew­ing com­pany, which backed both teams, will pony up free Miller Lites from 3 to 5 p.m. at a va­ri­ety of lo­ca­tions around town.

Mean­while, George Webb is poised to make good on its prom­ise of free burg­ers if the Brew­ers win 12 games in a row. A win Fri­day night would mean free Webb burg­ers next Thurs­day.

Mil­wau­kee Sym­phony Or­ches­tra

The sym­phony got into the game with a rous­ing ver­sion of “Take Me Out to the Ball­game” posted on Face­book this week.

Knock­off T-shirts

In the past, knock­off T-shirts would be hawked by ven­dors from street cor­ners. This week, a se­ries of Face­book ads ap­peared sell­ing an ar­ray of Brew­ers-fla­vored T-shirts.

One ver­sion stirred nearly 8,300 “re­ac­tions” and 1,700 shares on Face­book.

The shirt ad also stirred about 1,000 com­ments, with plenty of peo­ple de­bat­ing the mer­its of the Brew­ers. Oth­ers urged cus­tomers to avoid prod­ucts that are not li­censed by Ma­jor League Base­ball.

Dual flags fly­ing

Some Brew­ers fans can’t de­cide whether they like the team’s old school ball and mitt logo or the more mod­ern ver­sion.

“We’re fly­ing both flags out­side our house,” said Kristin Set­tle, spokes­woman for Visit Mil­wau­kee.

MIKE DE SISTI / MIL­WAU­KEE JOUR­NAL SEN­TINEL

Brew­ers fans Tony Wil­son (left) and Alex Ue­belacker, both of Mil­wau­kee, high-five as they watch the Brew­ers' play­off game Sun­day af­ter­noon at the beer gar­den out­side Fis­erv Fo­rum. The game was broad­cast on the MLB Net­work, which many fans did not get on their home TVs.

MICHAEL SEARS / MIL­WAU­KEE JOUR­NAL SEN­TINEL

A large Brew­ers play­off ban­ner hangs on Mil­wau­kee City Hall.

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