Milwaukee Journal Sentinel

Kohl’s CEO Gass will receive ‘Visionary’ award

- Rick Romell

The National Retail Federation will honor Kohl’s Corp. CEO Michelle Gass as “The Visionary,” an award given annually to an outstandin­g leader in retail.

Gass was chosen “for her success in driving momentum in the Kohl’s business and fostering a culture of innovation and inspiratio­n among Kohl’s associates,” the federation said Wednesday in announcing the award.

The organizati­on cited Gass’ leadership in making Kohl’s a destinatio­n for active and wellness merchandis­e, the launching of a new loyalty program, and the forging of new partnershi­ps, including the company’s much-watched alliance with digital retailing rival Amazon.

After testing the concept for nearly two years, Kohl’s this week began accepting returns from Amazon customers throughout the Menomonee Fallsbased firm’s nationwide chain of about 1,150 department stores.

“In today’s competitiv­e and evolving retail landscape, companies need leaders who are willing to take risks to make more meaningful, personal connection­s with their customers,” federation resident and CEO Matthew Shay said in a statement. “Michelle has cultivated an environmen­t at Kohl’s where risk-taking is encouraged, which has never been more important than in today’s dynamic retail environmen­t.”

Gass will receive the award at the sixth annual NRF Foundation Honors on Jan. 12 in New York City.

Former recipients include Nike Inc. chairman, president and CEO Mark Parker; Walmart Inc. president and CEO Doug McMillon; and Levi Strauss & Co. president and CEO Chip Bergh.

Gass joined Kohl’s in 2015 as chief merchandis­ing and customer officer, coming to the company from Starbucks. She became CEO in May 2018.

 ?? MICHAEL SEARS / MILWAUKEE JOURNAL SENTINEL ?? Michelle Gass became Kohl’s CEO in 2018.
MICHAEL SEARS / MILWAUKEE JOURNAL SENTINEL Michelle Gass became Kohl’s CEO in 2018.

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