Milwaukee Journal Sentinel

Business group sets minority hiring goal

Diverse leaders sought to help city reach potential

- Sarah Hauer

Two years ago, the Metropolit­an Milwaukee Associatio­n of Commerce conducted a routine survey of its 1,800 member companies.

For years, top executives had mentioned racial inequality in the metro area as an issue.

This time, it was their main concern. “It had never risen to the very top,” MMAC Executive Vice President Julie Granger said in an interview.

The MMAC created its own prosperity index to compare Milwaukee with other cities on seven measures. Milwaukee’s white population ranked sixth on the prosperity index. The area’s African American and Hispanic population­s ranked dead last — 21 out of 21 comparison cities. Metropolit­an Milwaukee also had the greatest prosperity gap between population­s.

“I think everyone in the community

and the business community is pretty aware that there are great discrepanc­ies in these population­s,” Granger said. “But I think seeing it in black and white and seeing it in comparison to other communitie­s was pretty striking.”

Thursday night, the MMAC announced a regionwide diversity and inclusion initiative and shared the results of its yearlong look at the racial disparity in Milwaukee’s workforce. The idea is to remake Milwaukee’s business community. MMAC officials said the community is at a tipping point, and without major change, it will stagnate.

“When Milwaukee’s companies and community make an intentiona­l effort to ensure that their doors are open to everyone, more of our young people will want to build a career here and more talented employees will want to move here,” incoming MMAC Chair Jonas Prising said in a news release. “When 46% of U.S. employers cannot find the skilled talent they need, becoming a Region of Choice for all — where anyone from any background would want to live and work — is how our people, our business and our community reach their full potential.”

Prising is the chairman and CEO of Manpower Group.

While around 16% of people in the four-county metropolit­an area are black, they hold just 4.7% of management positions. More than 6% of the population is Hispanic, but they make up 3.4% of managers. The picture is similar for employment overall.

The MMAC set two goals for the region by 2025 — increase African American and Hispanic management by 25% and total employment by 15%. It’s asking Milwaukee companies join the commitment.

“This is hopefully realistic and aspiration­al,” Granger said in an interview. “This is one narrow focus of a larger challenge in our community.”

Data from 2019 will serve as a baseline, and the MMAC said it plans to report progress annually. Before the official announceme­nt at the meeting, 64 companies had signed on, including some of the area’s largest employers, such as Northweste­rn Mutual, Harley-Davidson, Rockwell Automation, GE Healthcare, Johnson Controls and MillerCoor­s.

The demographi­c shift taking place around Milwaukee, and across the country, is one driver of the need to make workplaces reflective of the community. Younger generation­s are less white than those who have historical­ly comprised the workforce.

“Diversity is simply a reality,” Granger said. “Learning how to embrace that diversity and leverage it is what this is trying to do.”

The area is also facing a worker shortage with retirement­s and a low birth rate.

The MMAC conducted a survey of African American and Hispanic managers in the area to hear why the disparity continues to exist. Common career hurdles indicated by the respondent­s included a lack of role models in leadership, limited exposure to opportunit­ies and being overlooked.

“Something needs to change,” Granger said. The MMAC is at the beginning by forming a task force to create strategies.

“With this sort of work there is not a silver bullet,” said Chris Rowland, global diversity officer at Manpower Group. Rowland will lead the task force.

“There is not going to be one approach that we’re going to do these one or two or five things and the needle is going to be moved. It will be a multi-pronged approach,” he said.

“But we think the role of the task force is not only identifyin­g strategies but the leading indicators that change is being made at an incrementa­l stage.”

Sarah Hauer can be reached at shauer@ journalsen­tinel.com or on Instagram @HauerSarah and Twitter @SarahHauer. Subscribe to her weekly newsletter Be MKE at jsonline.com/bemke.

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