Washington is undergoing review of name
The Washington Redskins began a “thorough review” of their name Friday, a significant step toward moving on from what experts and advocates call a “dictionary-defined racial slur.”
Even though owner Dan Snyder had shown no willingness to change the name since buying the team in 1999, the recent national conversation on race has renewed opposition to the name and prompted sponsors to speak up. With support from the NFL, it may finally lead to a new moniker for the longstruggling storied franchise with longago Super Bowl success.
“In the last few weeks, we have had ongoing discussions with Dan, and we are supportive of this important step,” Commissioner Roger Goodell said.
In a statement, the team said recent events around the U.S. and feedback from the community prompted the formal review.
“This process allows the team to take into account not only the proud tradition and history of the franchise but also input from our alumni, the organization, sponsors, the National Football League and the local community it is proud to represent on and off the field,” Snyder said.
Native American advocacy groups have tried for decades to force a change, and a peer-reviewed UC Berkeley study released earlier this year revealed 67% of those surveyed who strongly identify as Native agreed or strongly agreed the name was offensive. The death of George Floyd in Minnesota and other examples of police brutality against Black people in the U.S. sparked protests worldwide and changes to various brands considered racially insensitive.
Asked last month about the name, a spokesman said the team had no comment. But this week marked a possible sea change on the issue with investors writing to FedEx, PepsiCo and other sponsors hoping they would influence change.
FedEx was the first to act publicly. The title sponsor of the team’s stadium in Landover, Maryland, FedEx said Thursday, “We have communicated to the team in Washington our request that they change the team name.” FedEx paid $205 million in 1999 for the naming rights to the stadium.
On Thursday night, Nike appeared to remove all Redskins gear from its online store. Nike did not respond to multiple messages seeking comment.
PepsiCo, a sponsor since 2017, said it has been in conversations with the team and NFL and is pleased to see the review is happening. The company added, “We believe it is time for a change.”
Coach Ron Rivera, who said in a recent radio interview now is not the time to discuss the name, called it “an issue of personal importance.” Rivera, who is of Mexican and Puerto Rican descent and is the only Hispanic head coach currently in the NFL, added he’d work closely with Snyder during the process.
League to add another anthem: “Lift Ev’ry Voice and Sing” will be performed live or played before “The StarSpangled Banner” prior to each NFL game during Week 1 and the league is considering putting names of victims of police brutality on helmet decals or jersey patches, a person familiar with the discussions said.
The person said the league is working collaboratively with players to recognize victims of systemic racism throughout the season in a variety of ways.
“Lift Ev’ry Voice and Sing” is traditionally known as the Black anthem. It’ll be played first when the Super Bowl champion Kansas City Chiefs host the Houston Texans to kick off the NFL regular season Sept. 10.