Milwaukee Journal Sentinel

Downtown apartment high-rise is expanding

Latest expansion driven by strong demand

- Tom Daykin Tom Daykin can be emailed at and followed on Instagram, Twitter and Facebook.

An apartment high-rise planned for downtown Milwaukee is getting bigger − marking the second time its developers have expanded their proposal.

The Edison was initially planned as a 15-story building with around 200 units overlookin­g the Milwaukee River at 1005 N. Edison St.

Revised plans filed with the city in February called for a 28-story high-rise with 296 apartments.

Now, The Edison’s developer, Madison-based The Neutral Project LLC, is planning a 32-story tower with around 350 apartments, said Nate Helbach, the firm’s managing partner.

This latest expansion is driven by strong demand for higher end apartments combined with revisions to The Edison’s design from Chicago-based Hartshorne Plunkard Architectu­re, Helbach said.

“We kind of landed at a sweet spot,” he said.

The plans also were revised to reduce the commercial space from around 15,000 square feet on two floors to 7,100 square feet on the ground floor, Helbach said.

The Neutral Project continues to assemble its financing for the project, he said.

The Edison is to be built at the site of the former Rojahn & Malaney Co. warehouse. A Neutral Project affiliate, North Edison LLC, bought the project site for $4.1 million, and the building was demolished this spring.

Helbach said he’s not sure when the proposal will be filed for Plan Commission and Common Council review. The Neutral Project hopes to begin constructi­on by spring 2024, with the project taking around 30 months to complete.

The Edison would use an unusual constructi­on technique known as mass timber, or cross-laminated timber. That process uses layers of wood pressed together to create columns, beams and other building frame components.

Apartments, offices and other buildings made from timber provide a lower carbon footprint than convention­al constructi­on. They also can create a more attractive atmosphere, featuring exposed wood interiors.

Downtown also is home to Ascent, a mass timber apartment tower that opened last summer at 700 E. Kilbourn Ave.

The Edison would join four other Milwaukee apartment high-rises that are under developmen­t.

The Couture, 909 E. Michigan St., and 333 N. Water, in the Historic Third Ward, are under constructi­on.

Meanwhile, constructi­on is to begin this summer on a high-rise at 1550 N. Prospect Ave. And the Plan Commission on Tuesday endorsed plans for a high-rise at North Farwell Avenue and East Curtis Place, with plans to start constructi­on in early 2024.

 ?? HARTSHORNE PLUNKARD ARCHITECTU­RE ?? The Edison apartment tower planned for downtown Milwaukee would be a 32-story building with around 350 units.
HARTSHORNE PLUNKARD ARCHITECTU­RE The Edison apartment tower planned for downtown Milwaukee would be a 32-story building with around 350 units.

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