Milwaukee Journal Sentinel

Advocate Aurora patients can join $12.2M settlement in data privacy case

- Sarah Volpenhein Milwaukee Journal Sentinel USA TODAY NETWORK – WISCONSIN

The flood of lawsuits began after a nonprofit news organizati­on, The Markup, in collaborat­ion with news outlet STAT, published an investigat­ion in June 2022 that found dozens of hospitals’ websites across the country were sharing patients’ sensitive health informatio­n with Facebook through the company’s tracker, Meta Pixel.

Millions of patients of Advocate Aurora Health in Wisconsin and Illinois have until mid-January to take part in a $12.2 million legal settlement over the unauthoriz­ed disclosure of their health informatio­n.

In August, Advocate Aurora Health, the health care system now part of North Carolina-based Advocate Health, reached a settlement in a federal class action lawsuit involving millions of patients whose health informatio­n was shared with Facebook and other outside companies without their permission.

The data breach, which occurred over five years from 2017 to 2022, affected as many as 3 million people who sought care from Advocate Aurora’s hospitals, clinics and other health care sites in Wisconsin and Illinois, according to the complaint filed in the lawsuit.

Because of the breach, the health informatio­n of millions of patients may have been shared with companies like Facebook and Google, which then used that data to target ads to patients. Informatio­n that may have been shared included:

Dates, times and locations of patients’ medical appointmen­ts

Types of appointmen­ts or procedures sought by patients

The names and specialtie­s of patients’ doctors

Communicat­ions between patients and others in the MyChart patient portal

Other personal informatio­n. The tracking pixels have been the subject of a slew of lawsuits against health care systems in recent months over similar violations of data privacy and the unauthoriz­ed disclosure of patients’ health informatio­n.

Froedtert Health also was sued and entered into a settlement, first reported by the Wisconsin Law Journal, over its alleged use of tracking pixels on its website and other web platforms that compromise­d patients’ health informatio­n.

The flood of lawsuits began after a nonprofit news organizati­on, The Markup, in collaborat­ion with news outlet STAT, published an investigat­ion in June 2022 that found dozens of hospitals’ websites across the country were sharing patients’ sensitive health informatio­n with Facebook through the company’s tracker, Meta Pixel.

Froedtert Hospital was one of the hospitals examined by The Markup and found to be sharing health informatio­n with Facebook.

Those affected by the Advocate Aurora breach are entitled to a piece of the settlement, up to $50 each, though the per-person payment could end up being a lot less, depending on how many people submit a claim for payment.

In Advocate Aurora’s case, the $12,225,000 settlement was preliminar­ily approved by a judge in U.S. District Court in the Eastern District of Wisconsin in August.

The settlement will go before the judge for final approval next year, after everyone affected by the data breach has been notified of the settlement and given the opportunit­y to make a claim for payment, object to the settlement or opt out of the settlement.

The class action lawsuit was filed last year after Advocate Aurora Health notified patients in October 2022 that their personal informatio­n may have been disclosed to outside companies without their knowledge and that the health system had disabled or removed the tracking pixels from its websites and patient portals.

Advocate Aurora Health is now part of Advocate Health, one of the largest health systems in the nation, which was created late last year when the Wisconsin and Illinois-based system merged with North Carolina-based Atrium Health.

About 2.5 million people have been identified as members of the class action, whose health informatio­n was or may have been disclosed to Facebook and other outside companies without their authorizat­ion.

Those whose informatio­n was disclosed include people who visited Advocate Aurora’s website, who used the system’s LiveWell app or who used their Advocate Aurora MyChart account between Oct. 24, 2017, and Oct. 22, 2022.

How to get the settlement money

To be part of the settlement, you must submit a claim by Jan. 18.

You may submit a claim form online by visiting AdvocateAu­roraSettle­ment.com or you may mail a paper claim form to Settlement Administra­tor 175057, c/o Kroll Settlement Administra­tion LLC, PO Box 5324, New York, NY 10150-5324.

You would receive your payment after the settlement is finalized and becomes effective, likely next year.

A hearing for final approval of the settlement is scheduled for March 8, 2024. Payments would likely be mailed to people who filed a valid claim within two months of the effective date, according to court records.

By being part of the settlement, you would release Advocate Aurora from any and all claims that relate in any way to the disclosure of your informatio­n through the health system’s use of tracking pixels in this case.

In other words, you would not be able to sue or be part of any other lawsuit or legal action against Advocate Aurora about or arising from the claims or issues in this lawsuit with respect to the alleged sharing of your personal or health informatio­n.

How will the settlement be divvied up?

The settlement money will be split among patients affected by the data breach, the attorneys for the people who filed the class action, the firm administer­ing the settlement and other costs. Only those patients who submit a valid claim for compensati­on may receive part of the settlement.

Under the settlement agreement, the attorneys in the case may seek up to 35% of the settlement money, or nearly $4.28 million.

The federal district judge overseeing the case will ultimately decide how much of the settlement the attorneys on the case receive.

They also may seek litigation expenses of up to $30,000.

The 10 patients who filed the class action and are named in the lawsuit may receive up to $3,500 each from the settlement. The firm administer­ing the settlement is called Kroll Settlement Administra­tion, LLC.

Following the payment of administra­tion costs, attorneys’ fees and expenses and other costs, the remaining settlement money will be split evenly among all of the affected patients who filed a valid claim for compensati­on with the settlement administra­tor.

If you want to object to the settlement or part of it, you must file a letter or a legal brief with the court explaining your objections by Dec. 19.

For more details on filing an objection, visit AdvocateAu­roraSettle­ment.com and click on the FAQs tab.

You may still file a claim to receive a payment from the settlement even if you file an objection.

If you want to opt out of the settlement, you must mail a request for exclusion to the settlement administra­tor by Dec. 19. For more details on how to opt out of the settlement, visit AdvocateAu­roraSettle­ment.com and click on the FAQs tab.

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