Milwaukee Journal Sentinel

New car prices may drop in 2024

Vehicle supply has been improving, expert says

- Jamie L. LaReau

DETROIT — If you’ve been wanting to buy a new car, but couldn’t afford it, then 2024 may finally be your year.

Cox Automotive Chief Economist Jonathan Smoke says 2024 will be the best year for consumers to buy a new car since before the pandemic, as new vehicle supply increases, transactio­n prices come down, automakers are expected to offer more deals and interest rates should ease.

Happy New Year!

“With supply normalizin­g and the economy stabilizin­g to hit a soft landing and not turn into a recession, it leads to an environmen­t that is the most normal we’ve encountere­d since 2019,” Smoke told the Detroit Free Press recently. “For consumers looking to buy a vehicle, it’s the best year by far since 2019.”

That’s significant considerin­g the weirdness of the past few years coming out of COVID-19.

First, new-vehicle supply hit an alltime low in 2021 and most of 2022 due to parts shortages. That pushed transactio­n prices up and, as the Free Press, part of the USA TODAY Network, first reported, many car dealers were selling vehicles above sticker price.

Then this year, supply improved, but average transactio­n prices still remained high. The U.S. new-vehicle average transactio­n price in November was $48,247, an increase of about 1% from October, but down by 1.5% compared with November 2022, according to Kelley Blue Book (KBB). November is the third consecutiv­e month that new-vehicle transactio­n prices were lower year over year. The past three months mark the only time in the past decade that the monthly new-vehicle average transactio­n prices did not rise year over year, KBB data showed.

Used vehicle inventory remains constraine­d, Smoke said. The average used-vehicle listing price at the beginning of December was $26,091, down from about $27,000 in December of last year, according to Cox Automotive data.

But even as prices improved, interest rates soared this year keeping affordability a problem for a new or a used car, experts said. Smoke said the average interest rate on a loan for a new car is 9.5% in December compared with 5.2% in December 2021. The interest rate on a loan for a new car peaked in October at nearly 10%, Smoke said.

For a used vehicle, the average rate is just over 14% compared with December 2021 when it was 9.3%.

Smoke said the Manufactur­er Suggested Retail Price on a car will continue to rise into next year because of higher labor costs after the Detroit Three automakers negotiated new contracts with the United Auto Workers, giving 25% base wage increases over the 41⁄2 year contracts and other automakers following suit offering 9% to 14% raises. Also the cost of the materials that go into cars is rising.

 ?? DAVID ZALUBOWSKI/ ASSOCIATED PRESS ?? A “sold” tag hangs from the inside rearview mirror of a 2023 Colorado pickup truck at a Chevrolet dealership June 18 in Englewood, Colo.
DAVID ZALUBOWSKI/ ASSOCIATED PRESS A “sold” tag hangs from the inside rearview mirror of a 2023 Colorado pickup truck at a Chevrolet dealership June 18 in Englewood, Colo.

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