Milwaukee Journal Sentinel

Culver’s to expand with 51 new locations

Openings spread across 13 states, no new ones

- Gabe Hauari and Ricardo Torres

More places in America are going to get a taste of the ButterBurg­er as Culver’s plans to expand to 51 new locations this year.

The casual dining restaurant is opening locations in Alabama, Florida, Georgia, Illinois, Indiana, Kansas, Michigan, Minnesota, North Carolina, South Carolina, Ohio, Tennessee and, of course, Wisconsin. The news was first reported by Eat This, Not That!

Eric Skrum, director of public relations and communicat­ions at Culver’s, confirmed the chain will not be expanding into any new states.

“Arkansas was the last new state we entered which was two years ago,” Skrum said. “Our current focus is to build within our current footprint.”

And it’s possible, Culver’s could be adding more than the reported 51 restaurant­s.

“There is the possibilit­y that we may open more than 51 this year, but our current projection­s ... show that this is a number we will definitely achieve,” Skrum said. “This level of expansion has become the norm for us.

We’ve been opening new restaurant locations at approximat­ely this rate for the last several years.”

From 2020 to

2023 the restaurant chain has opened 214 new franchises.

“While our pace has been 50 or more restaurant­s per year over the past four years, our expansion has always been focused on opening one new restaurant at a time,” Skrum said. “As our restaurant owner-operators and their team members continue to successful­ly offer a high level of hospitalit­y while serving our made-to-order menu items, interest grows to be a part of our family. As that interest grows, we see more team members who want to use our Mentee Program to become owners and carry on that same tradition of serving our guests and community. That’s in addition to interest from guests and business entreprene­urs who also want to join.”

Skrum added Culver’s co-founder Craig Culver likes to say “It’s not the number of restaurant­s you have. It’s about the number of good restaurant­s you have.”

“And, it’s an approach we take very seriously,” Skrum said. “We extend a lot of thought and effort in selecting the right locations as well as developing our owner-operators who can best serve their community and team members.”

“We extend a lot of thought and effort in selecting the right locations as well as developing our owner-operators who can best serve their community and team members.” Eric Skrum director of PR and communicat­ions at Culver’s

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