THE FACE OF DIAMONDS
RICHARD KESSLER | KESSLERS DIAMONDS
"I Trained Them to... Be Famous Around the World."
Walk into Kesslers Diamonds downtown on the corner of Mason and Jefferson and you'll be greeted by one of the owners. Every time. Because Kesslers Diamonds is 100% local-employee owned. It's part of what makes them famous. Insiders say the easy-going, light-hearted, casual vibe at Kesslers dates back to the days when Richard Kessler kept an eye on the future as he hand-selected today's employee-owners.
Kessler smiles, "I didn't train them to be employees. I trained them to own a diamond store that would be famous around the world. And they simply rose up and did it."
But out-of-state jewelers say there are three other reasons that Milwaukee's own Kesslers Diamonds is known in all 50 states:
1. Selection of diamonds 1 carat and larger is more than 50 times
what most stores carry.
2. Every customer gets the lowest price. Period. Always. Need a lower price? Kesslers will show you a different diamond. A selection that's 50 times larger lets them accommodate any budget.
3. The strongest warranty in America. No other jewelry store even
comes close.
"If you bought it at Kesslers, it's guaranteed. It's just that simple. Even if you lose a diamond, including the center stone, we'll replace it. All maintenance is free forever. Yes, it really is that miraculous."
Kessler laughed when we asked him about the warranty.
"Every jeweler in America wants to do our diamond volume, but they refuse to offer our warranty to their customers. They tell me the people of Milwaukee are more honest than the citizens of their towns! They say, 'If we offered THAT warranty, we'd go broke.' But do you know what I think it is? Here's my theory: when you tell people the truth, you expect them to tell you the truth. And at Kesslers, we always tell the truth. We don't try to fool people and they don't try to fool us."
Too busy to drive or walk to Mason and Jefferson? The employee-owners at Kesslers will bring a selection to your office if that's more convenient for you. The next time you're traveling out-of-state, walk into the biggest jewelry store in that city and ask the owner if they've heard of Kesslers Diamonds in Milwaukee. Their answer will make you proud.