Why I Love Mil­wau­kee

Milwaukee Magazine - - DEPARTMENTS - -AS TOLD TO ADAM RO­GAN

Af­ter liv­ing in a few “cool” places, Betsy Row­bot­tom moved back to “Small­wau­kee” with a new ap­pre­ci­a­tion of its mix of mu­nic­i­pal as­sets.

WHO: Betsy Row­bot­tom moved back to Mil­wau­kee 11 years ago. Since, she co-founded a startup, The Good Jobs, and now helps de­velop busi­nesses with mar­ket­ing agency SRH. WHERE: Kopp’s Frozen Cus­tard

There’s this adage about how there are two kinds of peo­ple that don’t like Mil­wau­kee: One is a per­son who has never been here, and the other is some­one who has never left.

I’m ev­i­dence of the lat­ter. I had to leave this city to love it, since it didn’t catch on the first three times. I had to bat­tle for ev­ery park­ing spot in Seat­tle to un­der­stand the hid­den splen­dor of Mil­wau­kee’s ac­ces­si­bil­ity. And I had to find seren­ity in the moun­tains of Tel­luride, Colorado, to re­al­ize how im­por­tant it is to have stuff go­ing on, like the Ir­ish jam ses­sions at Three Li­ons Pub, or bowl­ing and a beer at The Holler House. And don’t get me started on cus­tard – I par­take in the treat al­most daily.

There’s this boomerang ef­fect go­ing on where all th­ese peo­ple are re­turn­ing from sup­pos­edly “cool” cities like Austin and Port­land and Bos­ton. For the peo­ple who are com­ing back, we’re real­iz­ing that we mat­ter here.

No one here is in­vis­i­ble. We’re an in­nately in­ter­con­nected com­mu­nity, one Small­wau­kee, and that’s what I love most about it.

PHOTO CJ FOECKLER

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