Milwaukee Magazine

Supporting the Workforce of Today – and the Future

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GOODWILL INDUSTRIES of Southeaste­rn Wisconsin and Metropolit­an Chicago has had a banner couple of years. In 2021, Goodwill served over 42,000 people in southeaste­rn Wisconsin and metropolit­an Chicago, including more than 9,000 in Milwaukee County, and made over 4,000 job placements. The organizati­on's staffing and recruiting agency Goodwill TalentBrid­ge and its Workforce Connection Centers partnered with the United Way of Greater Milwaukee and Waukesha County to fill high-demand nursing roles. The partnershi­p, United for Good, included paying for career training for potential certified nursing assistants and helping place them in jobs.

“Goodwill is a workforce developmen­t leader,” says Angela Adams, Goodwill's chief communicat­ions and diversity officer. “Goodwill matches job seekers and employers in the community and provides employment opportunit­ies in our own businesses.”

This year, the organizati­on also helped launch the Racine Financial Empowermen­t Center, a joint effort with the city of Racine and

Housing Resources Inc. to provide free one-onone financial counseling to Racine residents. In its support of the local Boys & Men of Color efforts, Goodwill supports community learning and engagement opportunit­ies for diverse boys and men to connect and grow, together. And Goodwill partnered with BMO Harris Bank to recruit, train and place customer experience representa­tives at area bank branches.

“Collaborat­ive partnershi­ps are essential to supporting our local workforce, advancing racial equity and creating more equitable opportunit­ies for community members across our city,” Adams says.

Along with its many partnershi­ps and joint initiative­s, Goodwill helps train people for careers in many fields, and provides them with services to help them succeed, including education, transporta­tion, child care and more.

“Goodwill believes in the power of work,” says Adams, “and we are working to transform lives and communitie­s by creating access to important resources and equitable opportunit­ies.”

What We Do:

Goodwill Industries of Southeaste­rn Wisconsin and Metropolit­an Chicago is a workforce developmen­t leader with a mission to provide training, employment and support services.

Goodwill matches job seekers and employers and provides employment opportunit­ies inside the organizati­on, across all career levels, to support its retail, laundry and staffing businesses.

Where Your Money Goes:

When you shop at or donate to Goodwill, you're helping its workforce developmen­t programs and community-based support services.

People can support Goodwill's mission by donating new and gently used items to their local Goodwill store and donation center, shopping at Goodwill in-person or online or by making a financial contributi­on at goodwillse­w.com/how-you-can-help.

6055 N. 91st St. 414-353-6400 goodwillse­w.com

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