Social Media

CAMPAIGN OF THE YEAR

Provider

GOLD

AGENCY/FIRM: Imaginasium, Green Bay, Wis.

CLIENT: Prevea Health, Green Bay

THE CAMPAIGN: Change some unhealthy habits and lifestyle choices and it could change your life. That’s the message from six participants in the “Change Your Game Challenge,” who share their success stories through social media and video posts.

SILVER

AGENCY/FIRM: Seiden, New York

CLIENT/CAMPAIGN: Health Quest, LaGrangeville, N.Y.:

“MyHealthQuest”

BRONZE

AGENCY/FIRM: Rise Interactive, Chicago

CLIENT/CAMPAIGN: NorthShore University HealthSystem, Evanston, Ill.: Patient education-Facebook infographic campaign

Insurer

GOLD

AGENCY/FIRM: Zig Marketing, Independence, Ohio

CLIENT: United Healthcare, Minnetonka, Minn.

THE CAMPAIGN: There’s often nothing more motivating than a dare. That’s the principle behind the “Source4Women— We Dare You To…” ads challenging readers to make small healthy choices in their lives. Each month included a different dare. Shared photos showed how people were doing it.

Advocacy

GOLD

AGENCY/FIRM: Digitas Health LifeBrands, London

CLIENT: Connecting Nurses

THE CAMPAIGN: “If you really want to change lives, start by sharing one small idea.” That was the “Care Challenge” for nurses worldwide, who shared their ideas via video using their own words in an international competition. Their innovations are now being implemented in more than 130 nations.

SILVER

AGENCY/FIRM: Blue State Digital, New York

CLIENT/CAMPAIGN: Coalition to Protect America’s Health Care: Digital advocacy development and launch campaign