Community outreach

CAMPAIGN OF THE YEAR

Provider

GOLD

AGENCY/FIRM: Norman (Okla.) Regional Health System

CLIENT: Norman Regional Health System

THE CAMPAIGN: In May 2013, tornadoes tore through the town of Moore, Okla., severely damaging its medical center. This campaign tells the story, through print and video, of a community’s healing and rebuilding, reminding residents that “Moore is ready to treat you again.”

SILVER

AGENCY/FIRM: St. Joseph Mercy Health System, Ann Arbor, Mich.

CLIENT/CAMPAIGN: St. Joseph Mercy Health System: “Health Care Reform”

BRONZE

AGENCY/FIRM: Laughlin Constable, Chicago

CLIENT/CAMPAIGN: University of Illinois Hospital & Health Sciences System, Chicago: “Access to Healthcare”

Insurer

GOLD

AGENCY/FIRM: Eric Mower and Associates, Syracuse, N.Y.

CLIENT: Blue Cross and Blue Shield of Western New York

THE CAMPAIGN: Prescription drugs offer powerful relief from pain and discomfort. But the flip side is that painkillers, since they’re opiates just like heroin, also can be powerfully addictive. The warning: “Painkillers kill more than pain.”

SILVER

AGENCY/FIRM: Health Care Service Corp., Chicago

CLIENT/CAMPAIGN: Health Care Service Corp.:

“Be Covered”

BRONZE

AGENCY/FIRM: Media Logic, Albany, N.Y.

CLIENT/CAMPAIGN: MVP Healthcare, Schenectady,

N.Y.: “Project Go”

Advocacy

GOLD

AGENCY/FIRM: Anderson DDB, Toronto

CLIENT: FASworld, Toronto

THE CAMPAIGN: Love. Hope. Joy. Are there many stronger words expectant mothers can express? Don’t drink during pregnancy and women can prevent fetal alcohol syndrome disorders. They’re 100% preventable. That’s the message in this series of ads literally focused on the “baby bump.”

SILVER

AGENCY/FIRM: Digitas Health LifeBrands, London

CLIENT/CAMPAIGN: Connecting Nurses: “Care

Challenge”

BRONZE

AGENCY/FIRM: BPN, New York

CLIENT/CAMPAIGN: Romanian Red Cross:

“Life Saving App”