If you’re a beer lover, this one’s for you

Modern Healthcare - - Outliers Asides & Insides -

If your in­ter­est in beer ex­tends be­yond tip­pling the odd pint of IPA at your lo­cal brew­pub—way be­yond—then per­haps Out­liers has stum­bled upon the right ex­pe­ri­ence for you: soak­ing in beer.

A new beer spa in Chicago—only the se­cond to open in the U.S., ac­cord­ing to Crain’s Chicago Busi­ness—of­fers the op­por­tu­nity to climb into a tub brim­ming with beer, wa­ter, hops and other brew­ing-re­lated mat­ter, a trend that’s been build­ing in East­ern Eu­rope for a cou­ple of decades. And it’s healthy, ac­cord­ing to Piva Beer Spa.

The claimed re­ju­ve­nat­ing pow­ers of soak­ing in suds in­clude im­prov­ing dam­aged skin with “polyphe­nols that have anti-ox­i­dant prop­er­ties that help pre­vent and al­le­vi­ate ox­ida­tive dam­age of cells, lipids and DNA,” ac­cord­ing to Piva’s web­site.

The spa also claims its soaks are hy­drat­ing, and the treat­ment “ex­fo­li­ates, soft­ens, and im­proves elas­tic­ity of skin.” Other claims are that it helps clear up acne and con­di­tions your hair. Oh, and just the smell of hops are sup­posed to be a nat­u­ral sleep aid.

Such pur­ported re­vi­tal­iz­ing treat­ments aren’t cheap, of course. A bronze sin­gle pack­age, a 75-minute ex­pe­ri­ence in­volv­ing a steam room/ sauna, beer soak and the “re­lax­ation room” with a “beer mask,” runs $155. A plat­inum cou­ples pack­age costs $550 for 3 hours and 15 min­utes of sim­i­lar ser­vices plus a mas­sage and “halother­apy” in the “salt room.”

If that doesn’t sound like a big enough beer ex­pe­ri­ence for you, one Aus­trian brew­ery of­fers a 13-foot pool brim­ming with beer. Cheers.

Piva Beer Spa lets you soak in suds—for your health, of course.

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