Median values for key metrics, fiscal 2018

Note: Percentages are rounded. Figures are self-reported from healthcare institutions responding to the AHP 2019 Report on Giving Survey. Calculations and metrics are based on these results. NFR=net fundraising returns (gross funds raised-total fundraising expense); ROI=return on investment (gross funds raised/total fundraising expenses); CTRD=cost to raise a dollar (total fundraising expenses/gross funds raised); FPDE=funds raised per direct FTE.

*High performer figures and metrics are calculated based on the AHP’s list of top 50 performers in healthcare fundraising in 2018.