Modern Healthcare

Can We Deliver Affordable Health Coverage Without Compromisi­ng Quality?

Primary care is at the center of a new type of better health plan

- Dr. Wayne Jenkins

With health benefit costs rising for employers and their employees, it’s clear the current employer-sponsored insurance options are not working. But employers do not want to compromise quality just to save money. One way to address these needs is through a focus on primary care, which lowers costs by helping people access high-value care. With this in mind, Centivo offers a health plan designed to bring quality, easy-to-use, affordable care to employers.

Dr. Wayne Jenkins, Centivo’s Chief Medical Officer,isan accomplish­ed physician and executive with a proven track record of patient-centered, revenue-driven results. Over the course of his career, he has consistent­ly transforme­d large, complex healthcare systems into market leaders that deliver quality and value in a dynamicall­y changing environmen­t. In this Q&A, he discusses the importance of primary care in providing affordable, efficient healthcove­rage.

Why is primary care the key to controllin­g health care costs, and how can we put it at the center of a health plan?

WJ: When chronic conditions are uncontroll­ed, it leads to catastroph­ic clinical outcomes and high costs. Hospital visits and occasional high cost events are not entirely avoidable, but patients miss a vital preventive care step if they are not seeing their primary care doctor as the first line of defense. Centivo directs patients toward top primary care teams that provide high-value care, and then incentiviz­es them to build a relationsh­ip with their care team. The cost to see a primary care doctor is often free through Centivo, and we offer incentives for patients and providers to coordinate care, which leads to improved outcomes and lower costs.

There are a lot of options in primary care. How do individual­s know they picked a great provider?

WJ: Centivo only partners with the top primary care providers, and we’re able to look at data and advanced primary care accreditat­ions to pinpoint providers that are high performers, which means they deliver high-value care. We’ve also developed an interview process that can include one-on-one meetings, giving us confidence that we accurately selected high-value providers who meet our standards. And to ensure that our standards are adhered to in the long term, we compensate providers based on their record of delivering high-value care.

What are employers looking for in a health plan?

WJ: Employers need to be able to provide affordable care for their employees, particular­ly low- and mid-wage workers who can’t afford the high deductible­s and out-of-pocket costs commonly seen today, and who are forgoing needed care. Centivo provides members with a dedicated primary care team that helps them navigate the health care system, guiding patients to the right specialist­s and facilities. By offering a strong primary care network and data to help them guide specialist referrals, we can deliver the outcomes patients deserve along with the value — and affordabil­ity — employers want from their health plan.

Why should providers work with a health plan centered on primary care?

WJ: Centivo is designed to deliver high-value, team-based primary care that reduces reliance on low-value treatment options like unnecessar­y emergency room visits that waste money and drain resources from health systems. Beyond that, Centivo also helps health systems operate more efficientl­y because Centivo plans are available to health system employees. In fact, a large system that partnered with us saw a significan­t decrease in its own employees making trips to the emergency room in the first year.

What drew you to Centivo?

WJ: Prior to Centivo, I was the Chief Clinical Officer for the Vanderbilt Health Affiliated Network and before that, I was Chief Strategy Officer for Orlando Health. At Orlando Health, I led the Medicare ACO, whose value-based care performanc­e improvemen­t caught the attention of Disney, and ultimately we partnered on a direct-to-employer commercial contract. My goal was to extend this model to reach the commercial market more broadly, but we didn’t have a strong health plan to partner with. I recognized that Centivo was designed to be a partner to health systems. Joining the Centivo team was an opportunit­y to facilitate connection­s between providers that have developed a strong value-based propositio­n and want to bring this model to the employer-based market.●

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