Monterey Herald

Congress can't easily force ByteDance to sell TikTok

- By Megan McArdle

Last year, China sent $427 billion worth of goods to the United States, according to the Census Bureau.

This number, however, leaves out one of China's most important exports: its censorship regime.

The country presses, at home and abroad, for foreign institutio­ns and people - including media, universiti­es, celebritie­s and companies follow Chinese Communist Party rules on what can be said, or not said, about China.

Never mention the Dalai Lama, for one thing. Stay quiet about Chinese human rights abuses. And pretend Taiwan doesn't exist.

Individual­s, institutio­ns and companies that do not toe the party line fear losing access to their sources and their markets, and, obviously, the deeper the involvemen­t with China, the greater the fear.

Which is why Congress might force ByteDance, the Chinese owner of TikTok, to either divest the app or shut it down in the United States.

As I've written before, I find worries about Chinese interferen­ce plausible, but I also doubt they matter as much as the China hawks fear.

Yes, about one-third of young American adults regularly get their news from TikTok, and, yes, there's reason to believe that TikTok might have tuned its algorithm to keep content critical of China from going viral.

It's also reasonable to worry that TikTok might be boosting material that, say, sows political dissension within the United States.

But even if TikTok is acting like an extension of Chinese state-owned media, it isn't one. Americans have many ways to get news, most of which aren't owned by China.

TikTok might have the capacity to nudge a few people toward more China-friendly views, but putting its thumb on the scales in that way might also destroy user trust.

Even if it didn't, we're talking about a very modest nudge, not brainwashi­ng.

Unfortunat­ely, when the House Energy and Commerce Committee floated a bill that would force ByteDance to divest, someone at TikTok seems to have thought, “What a great opportunit­y to prove the China hawks right, and Megan wrong!”

The wise thing to do would have been to stay quiet and work the back channels, reassuring anxious members of Congress that most TikTok users are too busy trying to master the cha-cha to worry about politics. TikTok did the opposite.

The app started flashing messages urging those users to call Congress to complain.

House members were promptly flooded with calls, some of which seemed to come from teenagers.

Teenagers are not, of course, a reliable voting base.

But they do tear at the heartstrin­gs when it seems as though they're being manipulate­d by a creepy, authoritar­ian app.

All these passionate demands to leave TikTok alone reinforced lawmakers' fears that Commie psy-ops were shaping vulnerable American minds.

The bill to require divestment passed out of committee unanimousl­y.

Though the bill might face stiffer resistance in the Senate, the more the company demonstrat­es that it can influence American public opinion on political issues, the more eager Congress will be to take that power out of CCP hands.

But even if it passes, and Biden signs it, there are still a lot of hurdles between here and actually closing a sale.

For starters, this law or any similar law would have to clear the courts, where it would face extra scrutiny because it threatens a platform where tens of millions of Americans exercise their First Amendment rights to express themselves.

This is not an insurmount­able problem, especially if we're talking about divestment rather than a ban - the United States has long limited foreign ownership of broadcast stations.

Then TikTok would have to sell itself for a lot of money. TikTok is one of the most successful social media apps in the world, and its price tag would be likely to run into the hundreds of billions.

Given the short time frame in the current bill, an initial public offering might be impractica­l, meaning ByteDance would need to find a buyer.

The most obvious candidate would be one of the big tech firms, which have, experience managing tech platforms, and existing products they'd probably love to integrate with TikTok.

The problem is, this might run afoul of the Biden administra­tion's antitrust approach.

And what would happen if the Chinese government tried to block the sale?

The app would have to be shut down in the United States, costing its owners billions, enraging those who use it - and paradoxica­lly making two arguments more compelling: first, that the CCP has nefarious uses for TikTok and, second, that any attempt to separate TikTok from the CCP raises serious First Amendment issues.

All of which makes the future rather murky, even if this bill passes in some form. If I had to wager, I'd say that TikTok will maybe someday be sold. But I wouldn't necessaril­y bet on that happening someday soon.

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