Radio Ink Magazine names Bob Peters a Top 20 broadcasting leader
Radio Ink Magazine has named Latitude Media (parent company to My-1043 and 92.3 WMMI radio’s) owner and operator, Bob Peters, as a Top 20 radio broadcasting leader in the industry.
According to a press release from WCZY-FM/ WMMI-AM/FM, “Radio Ink” magazine is a nationally published radio broadcast media. This publication began this honor, back in 2017, by asking their readers to choose and vote on the people they believed were the best people in the radio industry to work for.
The criteria to nominate was then set: Someone who is currently active in radio and has been in the industry
Bob Peters, along with his wife, Laurie, formed Latitude Media in Mt. Pleasant in 2013.
for at least five years. Bob Peters easily fit into these qualifications, among others.
Bob Peters, along with his wife, Laurie, formed Latitude Media in Mt. Pleasant in 2013.
About becoming the strong leader he is today, Bob Peters said, “I have had the experience of all facets of being a broadcaster. I like to lead by example, with enthusiasm, respect for the staff, respect for the listeners and clients. I never have you do something I won’t do or haven’t done.”
In terms of how radio can begin to increase revenue again, Peters says three things need to be done.
“I’m a firm believer in content. And sure, I can say all the usual radio stuff, i.e., music, branding, production,” Peters said. “But it’s much much more than that. Are you talking to your audience or are you in a conversation with them? It’s allowing your staff to use their personalities, it’s using social media to hear what listeners say, seeing them on the streets, taking phone calls, and learning from them. Listen carefully, and they tell you exactly what they need/want from a radio station!”
The second thing that needs to be done is for those in the business to listen to their advertisers.
“Carefully plan their future, and yours will be better for it,” Peters said.
“Finally, and one of the easiest things to do, is to be seen,” Peters said. “Take a leadership role in your community and actually care. Attend business functions, volunteer to serve, go to fundraisers, donate locally whether it be time or financially, help your population be better because you are there. As a broadcaster, you were the original influencer. Let’s take that title back.”