White House campaign to help jobless ‘find something new’

WASHINGTON » A new White House-backed ad campaign aims to encourage people who are unemployed or unhappy in their jobs or careers to “find something new.”

The opening ad in the “Find Something New” campaign beginning Tuesday features ordinary people sharing their stories. A companion website provides links to training and other resources.

The initiative was swiftly criticized on social media, with some suggesting the effort is insensitive during a pandemic and the widespread unemployment it has caused. Others criticized the involvement of Ivanka Trump, President Donald Trump’s daughter and White House adviser.