Google, Facebook face online tracking curbs that may limit ads

Tech giants such as Google and Facebook face major restrictions on the way they handle content after a committee of European Union lawmakers proposed expanding measures to protect consumers online.

New regulations would limit the targeting of ads to minors and completely ban so-called “dark patterns,” where platforms push people to consent to being tracked online, according to measures adopted Tuesday by the Internal Market and Consumer Protection Committee. Another controversial amendment passed that would require anyone who uploads content on porn sites to register. The rules were reported earlier by Bloomberg.