Amazon opening store with QR codes, palmscanning checkout

Coming more than full circle in its disruption of retailing, Amazon is wading into the world of brickand-mortar clothing stores with a 30,000-square-foot shop in an upscale mall in suburban Los Angeles. Amazon Style promises to leverage the e-commerce giant’s tech prowess and depth of data to give consumers a “seamless and elevated shopping experience,” the Seattle-based company said Thursday in a blog post. Shoppers will use QR codes to see various sizes, colors and product ratings, and will be able to send clothes to the fitting room or checkout counter with the touch of a button. Touch screens in fitting rooms will let shoppers request more items without having to leave. Customers will be able check out using Amazon’s palm-recognition technology.