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Weight-loss brand Jenny Craig has begun liquidating its operations in the U.S. after efforts to ease a cash crunch fell short.

Jenny C Holdings and affiliates filed for Chapter 7 bankruptcy on Friday in Delaware, court papers show. The move means Jenny Craig will cease operating and see its assets sold off in pieces.

Jenny Craig acknowledged the wind-down on its website. Customers’ auto-delivered subscriptions have been canceled, while coaching sessions and merchandise sales have ceased, the company said.

Since founder Jenny Craig opened the company’s first brick-and-mortar location in 1983, diet fads have changed dramatically. Weight-loss drugs, at-home exercise machines and health-food stores have reshaped the industry landscape.

The firm, backed by HIG Capital, struggled to maintain enough cash in recent months as it stared down a first-lien term loan due in October 2024. It has searched for a buyer and held active discussions with lenders in an attempt to rework roughly $250 million of debt, Bloomberg previously reported.

The struggling diet company’s Canadian division previously commenced liquidation proceedings in Vancouver, listing about C$324 million ($242 million) owed to unsecured creditors, Bloomberg reported.

Jenny Craig has nearly 500 company-owned and franchised locations across the U.S. and Canada, and roughly 600 centers worldwide.