..... POWER LIST

49 KEY PLAY­ERS IN THE AUTO IN­DUS­TRY AND OUR PER­SON OF THE YEAR

Motor Trend - - Contents - Words Alisa Prid­dle Il­lus­tra­tions David Kiss

This is the 14th year Mo­tortrend has scoured the au­to­mo­tive land­scape to pro­duce its Power List. We dis­cern the most in­flu­en­tial and trans­for­ma­tive peo­ple of the past year, the ones who make this elab­o­rate in­dus­try hum and whirl, speed up and bog down.

As the pow­er­trains of to­mor­row tran­si­tion away from diesels, op­ti­miz­ing gasen­gine ef­fi­ciency and adding elec­tri­fi­ca­tion, so too do the faces change with the times. There are al­ways CEOS and other C-suite ex­ec­u­tives on our list, but we look for the peo­ple fur­ther down in the trenches whose ef­forts cre­ate a buzz. We love this in­dus­try and want to re­ward a job well done. And we try to find the new faces that re­flect the trends, new tech, and some­times new com­pa­nies that pop­u­late the au­to­mo­tive land­scape.

This year there were a few big busi­ness moves: As­ton Martin went pub­lic; Tesla pon­dered go­ing pri­vate. There was board­room drama with a Volk­swa­gen coup, the un­timely death of FCA CEO Ser­gio Mar­chionne, and the puni­tive strip­ping of the chair­man’s ti­tle from Elon Musk. But largely it was a year of solid prod­uct de­vel­op­ment, with some re­makes of clas­sics and launches of a batch of new name­plates.

Th­ese are the peo­ple be­hind those suc­cesses. Top­ping the list is the Per­son of the Year who left an over­sized im­print. But the 49 oth­ers are the ones to watch in 2019.

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