Lo­hdown

Motor Trend - - Contents - Ed­ward Loh

Su­per served and richly de­served

On Black Fri­day of this year, the ca­ble TV chan­nel for­merly known as Ve­loc­ity of­fi­cially changed its name to the Mo­tortrend Net­work, a move we had long tele­graphed but fi­nally made of­fi­cial. With this change, we add 73 mil­lion homes and 17 mil­lion pas­sion­ate au­to­mo­tive tele­vi­sion view­ers to an au­di­ence that al­ready spans print, web, so­cial me­dia, and video on de­mand. Our goal is to con­tinue to “su­per serve” the carlovin’ tribes across all of these dis­tinct me­dia plat­forms, so keep an eye out as we de­fine and de­velop ex­cit­ing new car sto­ries and ways to tell them.

Three days later came Golden Mon­day, our an­nual Mo­tortrend Of The Year Awards, in which we cel­e­brate the win­ners of Car, Truck, SUV, and Per­son of the Year. This an­nual tra­di­tion had an ex­tra bit of shine to it as we kicked off the cel­e­bra­tion of 70 years of Mo­tortrend. Our win­ners re­flected the sense of oc­ca­sion. In the Wran­gler, our 2019 SUV of the Year, we have a win­ner that hon­ors its Amer­i­can her­itage while look­ing boldly to the fu­ture. Our Truck of the Year, the Ram 1500, en­cap­su­lates the now as a near-per­fect ex­am­ple of ev­ery­thing the modern truck buyer wants and needs. Nei­ther of these wins could have been pos­si­ble, how­ever, with­out the strong hand and guid­ance of our 2019 Per­son of the Year, the late Ser­gio Mar­chionne.

I can’t think of a ve­hi­cle that bet­ter epit­o­mizes the fu­ture of cars than the Ge­n­e­sis G70, our 2019 Car of the Year. For a three-year-old brand to win in its first at­tempt in the pre­mium sport sedan space—and be­come the first Korean OTY win­ner ever—speaks vol­umes about how quickly times are chang­ing. Con­grat­u­la­tions to our win­ners—and to 70 more years. n

Head of Jeep Tim Ku­niskis and Mo­tortrend ex­ec­u­tive ed­i­tor Mark Rechtin (left); Detroit ed­i­tor Alisa Prid­dle hon­or­ing POTY 2019, the late Ser­gio Mar­chionne (cen­ter); Ram boss Reid Bigland and fea­tures ed­i­tor Chris­tian Se­abaugh (right)

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