Five Ques­tions

The man who re­vi­tal­ized Royal En­field

Motorcyclist - - Contents - BY MOR­GAN GALES

I was young and naive, and for­tu­nately, I didn’t ques­tion my abil­i­ties.

SID­DHARTHA LAL WAS 26 YEARS OLD when his fa­ther, Eicher Mo­tors CEO Vikram Lal, pur­chased Royal En­field. Over the last 18 years, the younger Lal has re­vamped the iconic brand, and En­field now sells more large-dis­place­ment mo­tor­cy­cles than any other man­u­fac­turer in the world. Find­ing suc­cess in In­dia has led to ex­pan­sion. Royal En­field now has R&D fa­cil­i­ties in the U.K., and with a larger dis­place­ment en­gine re­leased in 2018, Lal is widen­ing the com­pany’s gaze to in­ter­na­tional mar­kets.

Sid­dhartha Lal is a busi­ness­man—he has de­grees in eco­nomics and au­to­mo­tive en­gi­neer­ing—and he speaks the lan­guage of bankers and prod­uct plan­ners, but it’s not un­com­mon for Lal to take meet­ings in scuffed boots and well­worn rid­ing jeans. Even with his C-suite pedi­gree, it’s very ap­par­ent that he has a love for mo­tor­cy­cles, mo­tor­cy­cling, and mo­tor­cy­clists as well.

Tell us about re­viv­ing Royal En­field?

1 When I took over as CEO in 2001, some of the most valu­able things that I had at RE were a strong em­ployee cul­ture at the com­pany, a small but loyal cus­tomer base, money from the par­ent com­pany, and most im­por­tantly, time. Build­ing on that, we took 10 years to put

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.