Ed­i­tor’s Desk

National Mortgage News - - Contents -

“Push But­ton, Get Mort­gage.” That tagline, made fa­mous in Quicken Loans’ Rocket Mort­gage com­mer­cial dur­ing Su­per Bowl 50, ush­ered in the dig­i­tal mort­gage era, much in the same way Ap­ple’s “1984” Su­per Bowl com­mer­cial her­alded the dawn of personal com­put­ing.

The prod­ucts fea­tured in each ad weren’t brand new, nor were they the first in their class. But their re­spec­tive mes­sages res­onated in a way that made people pay at­ten­tion and sent com­peti­tors scram­bling.

The one-minute Rocket Mort­gage ad, which cost some­where in the neigh­bor­hood of $10 mil­lion just to air, ex­tolled the virtues of home­own­er­ship and the trickle-down eco­nom­ics that come with it.

To be sure, the ad had its share of crit­ics who won­dered if the Detroit lender had for­got­ten ev­ery­thing that had tran­spired in the in­dus­try since the Great Re­ces­sion. Speed and ease were as­so­ci­ated with long-de­funct bad ac­tors and pur­vey­ors of preda­tory loans. How could a mort­gage process that was this easy truly un­der­write a safe loan, they won­dered.

But here we are, nearly three years later. Dig­i­tal mort­gage adop­tion is soar­ing and de­faults re­main man­age­able and near his­toric lows. And as this month’s cover story ex­plains, many op­por­tu­ni­ties for in­no­va­tion re­main.

A mere 10 months af­ter the Rocket Mort­gage Su­per Bowl com­mer­cial de­buted, Na­tional Mort­gage News launched its in­au­gu­ral Dig­i­tal Mort­gage Con­fer­ence. That first edi­tion of the event ex­ceeded our wildest ex­pec­ta­tions and it’s been gang­busters ever since.

This month, we’re pleased to present the third an­nual Dig­i­tal Mort­gage Con­fer­ence. We’ve re­lo­cated to a much larger venue in Las Ve­gas this year, and we an­tic­i­pate an­other sell­out crowd. If you’re at­tend­ing the event, I do hope you’ll take a mo­ment to say hi.

This month’s is­sue also kicks off NMN’s 43rd year as a pub­li­ca­tion. Our very first is­sue was pub­lished Sept. 30, 1976, back when we were a bi­weekly news­pa­per known as Na­tional Thrift News. The web­site and magazine you know now as Na­tional Mort­gage News has been reimag­ined a few times over the years. It was re­named Na­tional Thrift and Mort­gage News in June 1989, and then sim­ply Na­tional Mort­gage News in April 1990.

The for­mat changed to a weekly news­pa­per, which was fol­lowed by the launch of our web­site in the late 1990s. The cur­rent magazine for­mat of our print edi­tion de­buted in late 2015. Like­wise, a num­ber of sis­ter pub­li­ca­tions have come and gone as in­dus­try needs have evolved. (Any­one re­mem­ber Res­o­lu­tion Trust Re­porter from the heady days of the S&L cri­sis?)

While the times have cer­tainly changed, our ded­i­ca­tion and com­mit­ment to serv­ing the mort­gage in­dus­try have never wa­vered. We look forward to con­tin­u­ing that mis­sion in the years to come.

Send your com­ments, ques­tions and story ideas to Ed­i­tor in Chief Austin Kil­gore: austin.kil­gore@source­me­dia.com

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