Old and New

Native American Art - - EDITOR'S LETTER -

When we started plan­ning for Na­tive Amer­i­can Art mag­a­zine roughly two years ago, the first thing we did was turn to deal­ers, gallery own­ers and Na­tive art pro­fes­sion­als and asked them what they would like in a mag­a­zine. More than any­thing else, what we heard is that peo­ple were look­ing for a mag­a­zine that would bring a new gen­er­a­tion of col­lec­tors to the mar­ket.

We love new col­lec­tors and we love old col­lec­tors, too. Our goal was to cre­ate a mag­a­zine that en­cour­ages young and new col­lec­tors to get into the mar­ket while also pro­vid­ing con­tent for older col­lec­tors who al­ready un­der­stand the in­tri­ca­cies of both con­tem­po­rary and his­toric Na­tive art. So, we came up with the idea to do spe­cial sec­tions each is­sue that would fo­cus on a cer­tain sec­tor of the Na­tive art mar­ket and in­clude both his­toric and con­tem­po­rary art. The idea was that new col­lec­tors could use them as ref­er­ence guides to help them nav­i­gate these worlds while old col­lec­tors would see them as a re-en­vi­sion­ing of what mag­a­zines like Ari­zona

High­ways was do­ing back in the 1960s and ’70s when Na­tive art burst onto the scene in its full strength and glory.

Our first spe­cial sec­tion was our turquoise is­sue, and that im­me­di­ately be­came a col­lec­tor’s item and sold out in book­stores across the coun­try. In nearly 15 years and five dif­fer­ent art mag­a­zines, it broke all of our sales records.

Since then, we have done spe­cial sec­tions de­voted to pot­tery, tex­tiles, jewelry, katsi­nam and now bas­ketry. We want col­lec­tors to hang on to these is­sues, to ac­tu­ally use them to help them ac­quire new works for their col­lec­tions and to re­fer back to them when the need arises. We be­lieve that the best col­lec­tors are the most in­formed col­lec­tors and it is in­for­ma­tion such as these sec­tions that will help col­lec­tors learn more about the sub­ject mat­ter. It is our goal to make sure they are au­thor­i­ta­tive with­out be­ing pedan­tic, ac­ces­si­ble, in­tel­li­gent and help­ful.

Let us know what you think. Also, if you have any other ideas of what you would like to see in fu­ture is­sues of the mag­a­zine, please let me know.

Sin­cerely, Joshua Rose Ed­i­tor

P.S. Re­mem­ber to down­load our apps to get dig­i­tal copies of all is­sues. Just search for Na­tive Amer­i­can Art mag­a­zine or visit us at www.na­tiveam­er­i­ca­nart­magazine.com

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