Old and New
When we started planning for Native American Art magazine roughly two years ago, the first thing we did was turn to dealers, gallery owners and Native art professionals and asked them what they would like in a magazine. More than anything else, what we heard is that people were looking for a magazine that would bring a new generation of collectors to the market.
We love new collectors and we love old collectors, too. Our goal was to create a magazine that encourages young and new collectors to get into the market while also providing content for older collectors who already understand the intricacies of both contemporary and historic Native art. So, we came up with the idea to do special sections each issue that would focus on a certain sector of the Native art market and include both historic and contemporary art. The idea was that new collectors could use them as reference guides to help them navigate these worlds while old collectors would see them as a re-envisioning of what magazines like Arizona
Highways was doing back in the 1960s and ’70s when Native art burst onto the scene in its full strength and glory.
Our first special section was our turquoise issue, and that immediately became a collector’s item and sold out in bookstores across the country. In nearly 15 years and five different art magazines, it broke all of our sales records.
Since then, we have done special sections devoted to pottery, textiles, jewelry, katsinam and now basketry. We want collectors to hang on to these issues, to actually use them to help them acquire new works for their collections and to refer back to them when the need arises. We believe that the best collectors are the most informed collectors and it is information such as these sections that will help collectors learn more about the subject matter. It is our goal to make sure they are authoritative without being pedantic, accessible, intelligent and helpful.
Let us know what you think. Also, if you have any other ideas of what you would like to see in future issues of the magazine, please let me know.
Sincerely, Joshua Rose Editor
P.S. Remember to download our apps to get digital copies of all issues. Just search for Native American Art magazine or visit us at www.nativeamericanartmagazine.com