Bilin­gual Orange Real­tor uti­lizes a va­ri­ety of mar­ket­ing strate­gies

New Haven Register (Sunday) (New Haven, CT) - - REAL ESTATE -

Gisele Chona grew up in the real es­tate busi­ness, as her mother ran a suc­cess­ful real es­tate com­pany for many years.

Chona takes great pride in the fact that her mother was the first His­panic to open up a real es­tate of­fice in the New Haven area. For the past 23 years, she has been fol­low­ing in her mother’s foot­steps, pro­vid­ing a full range of real es­tate ser­vices to sell­ers, buyers and in­vestors.

Chona is bilin­gual and flu­ent in Span­ish. Her tagline, “es­toy para servirle,” trans­lates into “I’m here to serve you,” and it is the foun­da­tion of her cus­tomer ser­vice phi­los­o­phy.

“I am a very big be­liever in giv­ing back and treat­ing oth­ers as you want to be treated,” she said.

A sig­nif­i­cant por­tion of her clien­tele are re­peat cus­tomers as well as re­fer­rals, which serves as a tes­ta­ment to the ser­vice she pro­vides.

Chona works with a wide ar­ray of buyers and sell­ers and is knowl­edge­able of first­time home buyer pro­grams as well as be­ing highly ex­pe­ri­enced in short sales. She uti­lizes a va­ri­ety of mar­ket­ing strate­gies to en­sure that her list­ings stand out, in­clud­ing pro­vid­ing clients with pre-stag­ing con­sul­ta­tions, so­cial me­dia and pro­fes­sional photography.

Chona stays on top of cur­rent mar­ket trends and cred­its her bro­ker­age as of­fer­ing ex­ten­sive train­ing, ed­u­ca­tion, the lat­est tech­nol­ogy and an ex­cep­tional sup­port team, lead by bro­ker and man­ager Aileen DeFeo.

“My bro­ker is a very hands-on full-time man­ager,” Chona said. “She com­mits all her time and en­ergy to help­ing her agents. Aileen is al­ways a phone call away.”

For Chona, the greatest re­ward of her real es­tate ca­reer is the re­la­tion­ships she de­vel­ops with her clients.

“My clients be­come my ex­tended fam­ily. I love it when my clients send me in­vi­ta­tions to wed­dings, birthday par­ties, baby show­ers and week­end bar­be­cues. I en­joy the bonds that are formed. I can’t think of any other pro­fes­sion where clients and cus­tomers be­come like fam­ily.”

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