What can I do to help mar­ket my house dur­ing win­ter?

New Haven Register (Sunday) (New Haven, CT) - - REAL ESTATE -

One of the ques­tions I hear an­nu­ally is “how can I mar­ket my home dur­ing the hol­i­day sea­son?”

His­tor­i­cally, the spring mar­ket has al­ways been the strong­est, but since 2008, we haven’t quite found a new nor­mal.

Three years in a row, I re­ceived of­fers on homes on New Year’s Eve — never would have pre­dicted that. Hope­fully the weather will co­op­er­ate, but re­mem­ber, if they like your home in the rain or snow, they’ll prob­a­bly love it more on a sunny day.

Here are some ideas on how to make your home stand out dur­ing hol­i­day sea­son. Rule No. 1 re­mains the same re­gard­less of the sea­son. Price the home re­al­is­ti­cally. Re­cent com­pa­ra­ble sold prop­er­ties dic­tate the price for your home. Pric­ing is crit­i­cal. Some sell­ers pre­fer to leave “room to ne­go­ti­ate,” but an ac­cu­rately priced prop­erty will draw an of­fer closer to ask­ing.

Pho­to­graphs are the next most im­por­tant mar­ket­ing tool. Al­most all buyers will be­gin their search on­line, so do not over-dec­o­rate. Keep it simple with some fresh greens in­side and out, which will pho­to­graph well and smell wel­com­ing dur­ing a show­ing.

Be cer­tain to have the walk­way, drive­way and side­walks clear to avoid any un­for­tu­nate slips and al­low buyers to focus on the curb ap­peal. Bat­tery op­er­ated can­dles will en­hance the mood and re­duce fire risk.

Even if your home is empty, don’t be tempted to skimp on the heat. Wel­come buyers into a friendly, warm home on a chilly evening.

Many buyers shop­ping this time of year need to move and it can be a great ben­e­fit to be one of the few homes on the mar­ket dur­ing hol­i­day sea­son. It can be dif­fi­cult to move dur­ing the hol­i­days — but it’s dif­fi­cult year­round. Make your home stand out to at­tract the next owner!

Cheers to the new house in the New Year.

Betsy Bald­win An­der­son, Real­tor, Wil­liam Pitt Sotheby’s In­ter­na­tional Re­alty, (203) 641-3233,

ban­der­[email protected]­sir.com

Newspapers in English

Newspapers from USA

© PressReader. All rights reserved.