New Haven Register (New Haven, CT)

2 top business figures talk new roles

- By Alexander Soule

Yale University leadership expert Jeffrey Sonnenfeld is quick to credit Indra Nooyi and James Smith for their oversight as co-chairs of of AdvanceCT, the state’s business recruiting arm, which quickly pivoted in the COVID-19 pandemic to help companies remain open.

Sonnenfeld also expressed enthusiasm that he and Margaret Keane, executive chairwoman of Stamford-based Synchrony Financial, now inherit the top AdvanceCT roles.

Nooyi, the retired CEO of PepsiCo, and Smith, the retired CEO of Webster Financial, have exited in an orderly changing of the guard of Gov. Ned Lamont’s top business advisers. Under Sonnenfeld and Keane, AdvanceCT, headed day-today by CEO and Wilton resident Peter Denious, must lay a new foundation for Connecticu­t’s economic growth coming out of the pandemic.

“Because of the pandemic, it’s put a spotlight on some great qualities that were somehow lost in the national buzz of other parts of the country,” Sonnenfeld said Monday. “We are seeing a big ripple effect, an influx of businesses coming in and bringing in jobs.”

Sonnenfeld, an expert on CEO culture and corporate management, is senior associate dean of the Yale School of Management and a regular national business voice in Fortune, CNBC, The New York Times and other media. He said that Connecticu­t has re-emerged as a “destinatio­n” for companies considerin­g expansion.

Keane stepped down as CEO of Synchrony this past April, having led the retail finance giant since its 2011 inception as a spinoff of General Electric. She chose to keep its headquarte­rs in Stamford even as GE decamped for Boston.

“We’ve had great success here in Connecticu­t,” Keane said in an interview Monday. “Look, it’s not perfect but nowhere’s perfect, and I feel like the state has definitely shifted.”

She added, “I wouldn’t have done this if I felt it wasn’t a business-friendly state, and we have a lot going for us.”

Sonnenfeld noted the pandemic prompted thousands of families to relocate from New York City and the choice by companies such as

Philip Morris Internatio­nal and Haier to establish new offices in the state.

AdvanceCT works alongside state agencies and municipali­ties to steer businesses to incentives and potential sites for expansion in Connecticu­t, and promote workforce developmen­t initiative­s.

The quasi-public agency was reconstitu­ted in 2020 from the former Connecticu­t Economic Resource Center. Lamont wanted a “market-facing” organizati­on that could work in better coordinati­on with state Department of Economic and Community Developmen­t and municipali­ties in assisting expansion-minded employers.

The influx of people is creating new tax revenue for Lamont and the Connecticu­t General Assembly. The question now is whether that will continue, and whether businesses will follow in significan­t numbers, as the pandemic fades. Connecticu­t lost about 20,000 residents per year to other states in the five years before the pandemic, and it’s not clear how that will shake out now that millennial­s are in their prime parenting years, many seeking suburban lives.

Nooyi lives in Greenwich and was the longtime CEO of PepsiCo, based in Purchase, N.Y. Smith led Webster Financial, which was founded in the Great Depression by his father, Harold Smith , and is the parent of Webster Bank. Webster has begun the process of moving its headquarte­rs to Stamford from Waterbury.

In spring 2020, Lamont appointed Nooyi to co-lead the formation of the state’s “Reopen Connecticu­t” rules alongside Yale epidemiolo­gist Albert Ko. Both Nooyi and Smith helped draft an “economic action” plan alongside the DECD which Lamont credits as a foundation for how to disburse federal assistance during the pandemic.

More than any other act during the pandemic, Sonnenfeld singled out AdvanceCT’s help forming the 4-CT philanthro­pic effort to raise cash for nonprofits faced with massive demand for services, coupled with uncertaint­y over their own sources of revenue via donations.

“Of all 50 states, nobody had anything like that,” Sonnenfeld said.

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