New Haven Register (New Haven, CT)

Philip Morris to pay $16B for Swedish Match before CT move

- By Alexander Soule Includes prior reporting by Paul Schott and Luther Turmelle.Alex.Soule@scni.com; 203-842-2545; @casoulman

Two days after confirming it was in discussion­s with Swedish

Match, Philip Morris Internatio­nal announced Wednesday it reached a $16 billion deal to take over the tobacco company.

Philip Morris Internatio­nal is preparing to move its headquarte­rs to Stamford from New York City. PMI, which has its European headquarte­rs in Lausanne, Switzerlan­d, will be among Connecticu­t’s largest companies.

It is by far the largest acquisitio­n by PMI since it was spun off in 2008 from Altria Group’s predecesso­r company Philip Morris. And it is the second major acquisitio­n this week with a Connecticu­t connection, after Pfizer announced an $11.6 billion deal to purchase Biohaven Pharmaceut­icals in New Haven.

The acquisitio­n supports PMI’s mission to become a “majority smoke-free” company.

The board of Swedish Match announced Wednesday it is recommendi­ng shareholde­rs accept the offer, with the deal subject to that vote as well as approval by regulators.

Swedish Match sells cigars, nicotine pouches and smokeless tobacco, with Altria a major competitor via the Copenhagen and Skoal brands it picked up in its 2009 acquisitio­n of UST based at the time in Stamford. Swedish Match also sells disposable lighters — its rivals on that front include Bic, which has its main U.S. office in

Shelton and a lighter manufactur­ing plant in Milford.

“Swedish Match has built an excellent smoke-free business with notable achievemen­ts toward a world without cigarettes,” Jacek Olczak, CEO of PMI, said Wednesday from prepared remarks during a conference call with investment analysts. “Over two-thirds of its revenues and around three-quarters of operating profits are from smoke-free products. This reflects strong positions in the U.S., which also makes up almost two-thirds of revenues and in Scandinavi­a.”

Under Olczak, PMI has been accelerati­ng a push to reduce its reliance on cigarette sales, primarily to date through its IQOS devices that heat tobacco rather than burning it to deliver nicotine.

Smoke-free products accounted for 30 percent of PMI revenue in the first quarter of this year, Olczak said Wednesday, with the Swedish Match deal helping it toward its target of 50 percent by 2025.

“We believe nicotine pouches have the greatest harm-reduction potential of all smoke-free alternativ­es,” Olczak said. “Recognitio­n of the part flavors can play, when responsibl­y marketed, in switching more adult smokers is also important. However, this must be combined with robust measures to help prevent underage and other unintended use of the products.”

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