NFL ‘Sunday Ticket’ headed to YouTube next season

Fans will have to Google it beginning next season if they want to access the NFL’s “Sunday Ticket” package.

The NFL announced an agreement on Thursday for Google to distribute the package of out-of-market Sunday afternoon games on YouTube TV and YouTube Primetime Channels.

The seven-year deal is worth a little more than $2 billion per season. The package has been on DirecTV

since 1994. The satellite provider has paid $1.5 billion per year on an eightyear contract that expires at the end of this season.

The NFL had been seeking $2.5 billion per season for the package. It could still reach that total since the league retains commercial rights to bars and restaurants and is in the midst of selling those rights.

Commissioner Roger Goodell said during an interview with CNBC over the summer that the next move for “Sunday Ticket” would be to a streaming service because that would be the best option for fans.

Goodell reiterated that with Thursday’s announcement.

“For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans,” he said in a statement.

It is the second time in less than two years that the

NFL has partnered with a streaming service to air games. The league’s 11-year contract with Amazon Prime Video for Thursday night games started this season.

Besides Amazon, Apple and ESPN also expressed interest in “NFL Sunday Ticket.”

“As the ways fans enjoy NFL football evolve in a changing media landscape, partnerships with innovators like YouTube will ensure that more games are available to more fans,” said New England Patriots owner Robert Kraft, who is also chairman of the NFL’s media committee. “This partnership will grow our game for future generations and allow them to follow their favorite sport.”

The NFL has had a presence on YouTube since

2015, when it launched its official NFL channel. That has increased to include channels for all 32 teams and 10 official league channels, including NFL Films, NFL Network and Mundo NFL.

NFL Network and NFL RedZone have been available to subscribers of YouTube TV since 2020.

“Through this expanded partnership with the NFL, viewers will now also be able to experience the game they love in compelling and innovative ways through YouTube TV or YouTube Primetime Channels,” YouTube CEO Susan Wojcicki said in a statement. “We’re excited to continue our work with the NFL to make YouTube a great place for sports lovers everywhere.”