What can I do to help market my house during winter?

One of the questions I hear annually is “how can I market my home during the holiday season?”

Historically, the spring market has always been the strongest, but since 2008, we haven’t quite found a new normal.

Three years in a row, I received offers on homes on New Year’s Eve — never would have predicted that. Hopefully the weather will cooperate, but remember, if they like your home in the rain or snow, they’ll probably love it more on a sunny day.

Here are some ideas on how to make your home stand out during holiday season. Rule No. 1 remains the same regardless of the season. Price the home realistically. Recent comparable sold properties dictate the price for your home. Pricing is critical. Some sellers prefer to leave “room to negotiate,” but an accurately priced property will draw an offer closer to asking.

Photographs are the next most important marketing tool. Almost all buyers will begin their search online, so do not over-decorate. Keep it simple with some fresh greens inside and out, which will photograph well and smell welcoming during a showing.

Be certain to have the walkway, driveway and sidewalks clear to avoid any unfortunate slips and allow buyers to focus on the curb appeal. Battery operated candles will enhance the mood and reduce fire risk.

Even if your home is empty, don’t be tempted to skimp on the heat. Welcome buyers into a friendly, warm home on a chilly evening.

Many buyers shopping this time of year need to move and it can be a great benefit to be one of the few homes on the market during holiday season. It can be difficult to move during the holidays — but it’s difficult yearround. Make your home stand out to attract the next owner!

Cheers to the new house in the New Year.

Betsy Baldwin Anderson, Realtor, William Pitt Sotheby’s International Realty, (203) 641-3233,

banderson@wpsir.com