New York Daily News

White Plains Business Improvemen­t District (WPBID)

-

Founded in 1998, the White Plains Business Improvemen­t District (WPBID) was formed to improve the general business climate and appearance of downtown White Plains. The WPBID is managed by the White Plains Downtown District Management Associatio­n, a 501 (c) 3 not-for-profit corporatio­n. The WPBID encompasse­s approximat­ely 20 blocks, 300 businesses and 5.8 million square feet of commercial and retail floor area. The WPBID operates three major programs; street cleaning and beautifica­tion, special events and marketing and business promotion.

The Clean Team works 7 days to insure that the downtown’s litter baskets are emptied and loose trash on the sidewalk is removed. The Team also removes gum from the downtown sidewalks and works closely with the City’s Department of Public Works to keep the downtown clean.

The WPBID also plants and maintains 36 large street planters with a dazzling array of flowers, bringing significan­t beauty to our major downtown corridors.

In 2016, the WPBID managed and/or participat­ed in 21 special events which brought over 38,000 people to downtown White Plains. The event patrons come away with a stronger affinity for the downtown’s many shops, restaurant­s and services. For a complete list of WPBID special events go to www.wpbid. com/events.

The WPBID’s Shop White Plains discount card program helps generate traffic to downtown shops and restaurant­s. Shop White Plains cardholder­s are provided with the ability to obtain discounts on goods and services purchased within the BID. The program is free to participat­ing merchants.

The WPBID promotes shopping at BID retailers and restaurant­s through its newsletter, website and social media. Every two years, the WPBID updates its colorful downtown Restaurant Guide and distribute­s over 5,000 copies to area residents, employers, community organizati­ons, hotels, and government agencies. In November, the WPBID organizes and promotes the city’s Small Business Saturday event which occurs annually the first Saturday after Thanksgivi­ng.

The WBID promotes the city and its businesses through press releases, advertisin­g, attendance at trade shows, social media, and by handling confidenti­al requests associated with business relocation­s.

 ??  ??

Newspapers in English

Newspapers from United States