New York Daily News
SKY BLUE NOW GOTHAM FC
Sky Blue of the National Women’s Soccer League has rebranded itself as NJ/NY Gotham FC.
The New Jersey-based club wanted to recognize its growing reach across the region. It involved fans in the process.
In addition to the new name, the team has a new crest with a crown that echoes the Statue of Liberty and an “N” with a combined “Y/J.” The team’s primary color will remain sky blue, along with black and white — paying homage to the team’s supporters’ group Cloud 9.
“The club has a tremendous history and close relationship with its fans, so it was important we listened and remained completely openminded throughout the process. What emerged is a new brand that is overwhelmingly fan driven, respectful of the club’s past, and representative of a promising future,” team general manager Alyse LaHue said in a statement Tuesday.