Ranking

The winners and losers.

How Americans are keeping fit at home

six months into the pandemic,

I’ve developed a new gymless fitness routine that is, under the circumstances, reasonably robust. My husband and I bought a Peloton bike. I do at-home strength-training workouts with dumbbells, and I’ve tried to get used to jogging with a mask on. I’ve been doing yoga, which has allowed me to tell myself that— while I may have put on a few pounds—I’ve never been more flexible. I’ve grown especially used to exercising with an onscreen instructor who can’t see me, which means I can shout as many obscenities as I like without bothering anyone (a habit that has made it hard for me to adjust to the occasional outdoor group workouts that friends have invited me to).

I’m not alone in all this change.

The pandemic is altering how Americans approach fitness in ways that are being felt throughout the economy. Some companies, like gyms and athletic-apparel manufacturers, are struggling. Others, like makers of at-home workout equipment and providers of online fitness services, are thriving.

Here are six fitness categories that are taking over— or falling apart—thanks to the pandemic.