The Business of Making It on OnlyFans

onlyfans—a subscription app that allows people to charge fans for access to photos, videos, and other content—has been around since 2016. But in the past year, it has gained mainstream attention for one very specific genre: sex work. Despite the common assumption that getting rich on OnlyFans is as simple as posting a tit pic and waiting for the cash to roll in, running a big account is a lot of work. Lena the Plug (pictured), one of the app’s most popular content creators, walks us through how she does it.