Welcome the competition.

➽ In the past six months, the pandemic has encouraged more people to set up shop on the site. OnlyFans “got a huge amount of new creators and new users in general during the month of March,” Lena says. “Basically every one of my DMs is a girl saying, ‘Hey, I made a page; can you help me grow?’ or ‘How do I do this?’ ” It’s not just her DMs that are seeing an uptick in interest from aspiring OnlyFans models: “I had made a video on YouTube about how to use OnlyFans— like tips and tricks—and that video has almost a million views now,” she says. Lena isn’t worried about this influx of new models. To her mind, other girls aren’t competition—someone who’s interested in her content isn’t automatically going to be interested in another performer. And the more widely used the site becomes, the easier it is to attract paying members to her feed. “Having more users on the platform is better for everyone. Once you’ve made a page and you’ve put your credit card in and you know how to use the platform,” she says, it’s far less effort to get you to support any individual account.