For Running Into a Momfluencer

CAMP, 110 Fifth Ave.; 20 Hudson Yards, second fl.; and 1 Dekalb Ave., Downtown Brooklyn; camp.com

since it opened its first location in the Flatiron District in 2018, Camp has become best known for its experiential offerings. You’ll find of-the-moment toys (even stuff for adults) throughout the retail space, which is called “the Canteen,” but go behind the magic door and you’ll discover an entire play area (in the Flatiron location, its theme is “Base Camp”): Kids can climb up a bunk bed that leads to a slide that leads to a disco room with a light-up floor, play in the radio lab, or check out the lake and canoe. There are also arts-and-crafts tables where kids can make slime, do ceramics, or paint. Of course, this is a momfluencer’s dream: “It’s an actual destination,” says Heather Tomoyasu, founder of the blogs Bay Ridge Families and US Japan Fam. It was there that her contemporary Jo Smith, a single mother of two and the blogger behind The Young Smiths, discovered a karaoke Bluetooth mic that is somehow equally entertaining for both her 3-yearold and her 8-year-old. And it has continued to come through in the pandemic, Smith says: “Back in October the kids and I attended a fun, safe, socially distanced trickor-treating event. They also have been putting on fun, free virtual events, such as story times, virtual birthday parties, and ‘vacations’—we recently embarked on an adventure to Florida during their Travel Tuesdays event. The kids got to learn about manatees, and they loved it.”