New York Magazine

FOR AN INDIE SELECTION

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 for writer and publisher Stephanie LaCava, Boomerang Toys is, at about BOOMERANG TOYS, 119 W. Broadway; boomerangt­oys.com a thousand square feet, “the perfect size, not overwhelmi­ng.” You do have to shimmy through the few aisles teeming with all manner of LEGOs and Barbies, but the knowledgea­ble staff is always eager (in a not-annoying way) to help you navigate or to simply tell you whatever the hot toy of the moment is for certain age groups—like those Pop It! and Crazy Aaron’s fidget toys that are popular among the TikTok crowd these days ($10). While the neighborho­od landscape around Boomerang has changed dramatical­ly since it opened in 2002, the indie shop has remained true to itself: “Everything is bought in limited, small quantities,” says LaCava, who especially loves its book and project section as well as “all those beautiful animal puppets. I am always drawn to the Schleich figures at the back.” If you live in Tribeca, it offers free delivery.

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